IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘.  It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT. This guide answers the following questions: What the heck are Google Ads? Is that different from PPC? Are Google Ads right for my business? What are the different types of Google Ads available to me? What are the rookie mistakes everyone makes, and how do I avoid them? How do I make the most of my Google Ads budget? How do we generate a lot of revenue from our Google Ads campaigns? The... [...]