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Thursday, January 23, 2020
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs

Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What […]

‘Google introduces TrueView for Action ads on YouTube’ – Marketing Land

Ginny Marvin says, “Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. Sridhar Ramaswamy, SVP of ads and commerce at Google, made the announcement at the DMEXCO conference in Germany on Wednesday. The new ad format follows other goal-driven TrueView formats — TrueView for app promotion and TrueView for shopping […]

‘Google now requires more reviews for Seller Ratings to show in ads’ – Search Engine Land

Ginny Marvin says, ” Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30. Seller Ratings extensions show automatically in AdWords ads […]

‘Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance’ – Marketing Land

Ginny Marvin says, “Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense. A Google spokesperson confirmed the update to Marketing Land: “We’re always fine tuning […]

‘Getting to the bottom of Google expanded text ad CTR and CPC’ – Search Engine Land

Andy Taylor says, “Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in mind, allows advertisers to create longer text ads with two headlines of up to 30 characters each and a single 80-character description line. Advertisers have been testing the […]

‘Google tests showing an overall Health Score for AdWords accounts’ – Search Engine Land

Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing […]

‘Google AdWords Keyword Insertion: The What, Why & How’ – HubSpot

Samantha Shannon says, “If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that […]

‘Six vital steps to optimising investment in Google’s new PPC ad real estate’ – Econsultancy

Sean Philip says, “With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns. Here’s how… The updates During the first half of 2016 Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded text ads’, with […]

‘Google PLAs are poised to produce over half of retailers’ paid search clicks by year-end’ – Internet Retailer

Zak Stambor says, “Google’s Product Listing Ads accounted for 46% of retailers’ Google paid search clicks in the quarter, a three percentage point increase from the first quarter. The image-focused ads are set to account for more than half of retailers’ paid search clicks by the end of the year, according to a new report […]

‘Google adds cloud-based tools for online video programs with purchase of Anvato’ – Marketing Land

Barry Levine says, “Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video across […]