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Saturday, August 8, 2020

Archive for the 'Google Advertising' Category

Tips to optimize your display ad campaigns using GDN

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI.Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising.Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Google blocks placement of ads on pop-ups or pop-unders

Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders.John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both... [...]

Google Experimenting with VR Ad Formats

Google is experimenting with VR ad formats at its Area 120 workshop. The Google team is trying native, mobile VR ad format in the beginning.Area 120’s Aayush Upadhyay and Neel Rao say, “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.Our work focuses on a... [...]

Seven Google’s Smart Display Campaigns Related Questions Answered

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization.It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids.Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns.On a question dealing with continuing with regular campaigns, Lawson says, “Smart display campaigns can help save time and drive better performance by automating bidding, targeting... [...]

Chrome to Stop Showing Ads for Sites That Don’t Comply with Better Ads Standards

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards.Google is taking this measure to help publishers with good ad experiences get paid for their work.Ramaswamy says, “The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging–ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter... [...]

Google Announces Integration of AMP to Search & Display Ads

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads.According to Google, the AMP pages will load fast with the new improvements.Google’s Vice President, Product Management Jerry Dischler says, “The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile... [...]

‘Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains’ – Search Engine Land

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google.The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on parked domains and error pages in violation of California’s unfair competition and false advertising laws.The advertisers sought restitution for the difference between what they paid per click versus what they would have paid had they... [...]

‘Google, the world’s top advertising company, is building an ad blocker for Chrome’ – Mashable

Patrick Kulp says, “Google, the internet’s biggest advertising company, may be building an ad blocker.The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday.Such a tool seems at odds with the company’s primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos,... [...]

‘Google is set to expand its store visits program to thousands more advertisers’ – Marketing Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago.Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due... [...]

‘Google says it has now tracked 4 billion store visits from ads’ – Search Engine Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number.In September, Google extended the now two-year old store visits measurement program to ads on the Display Network and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now positioned to make store visits data available... [...]