Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT.The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon.But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]

HubSpot columnist Braden Becker has published a short guide on ‘Ecommerce Marketing’. It covers the some common marketing channels and guides marketers on how they need to use those channels. Becker says, “Ecommerce marketing is just one community of marketers who can use the principles of digital and inbound marketing to convert visitors into customers. However, ecommerce marketers don’t necessarily use these marketing channels the same way a traditional brand or content marketer would.To give you a sense of what an ecommerce marketing strategy looks like, here are... [...]

According to Statista, in 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021.The ecommerce is changing with the new technological innovations. And these innovations are making it grow faster.Econsultancy columnist Manish Dudharejia has shared five ways ecommerce is being revolutionized now.Dudharejia says, “Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.That... [...]

Getting prospects and converting them into regular customers is a challenge for most e-commerce brands. The overall e-commerce segment is rising quickly and if your site is not making desired sales, you should be worried.ReadWrite contributor Maggie Aland has shared five reasons your site is not generating satisfactory sales and the ways you can improve sales.Aland says, “You’ve heard that e-commerce is an incredibly easy way to make money selling products, so you set up your site…and yet all you’re getting is crickets. You think your products are pretty unique, so what gives? Why... [...]

According to an Adobe report, ecommerce sales in US reached $115 billion in Q2 2018. The sales have increased by 14.6% year-on-year.More findingsIn UK ecommerce sales reached £14bn in both Q1 and Q2 2018, up 10% year-on-yearUK consumers buy more groceries online than their American counterparts40% of Britons buy most of their groceries online, compared to 23% in the US.Talking about the onlines sales in UK, Vijayanta Gupta says, “Growth in UK online spending has beaten previous records, with e-commerce sales exceeding £28bn (over £14 billion per quarter) in the first half of the... [...]

Econsultancy columnist Nikki Gilliland has shared four ways for retailers to prepare for the Black Friday from now.Gilliland says, “According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.This proves what an opportunity the event presents for retailers, with consumers more eager than ever to spend during this period. And as retailers typically plan for Christmas in July,... [...]

To make your e-commerce business successful you need to get more prospects and convert them. It leads to improved sales and enhances your brand.Entrepreneur contributor Nathan Resnick has shared six ways to improve your conversion rate and make more money from your e-commerce venture.Resnick says, “Here’s a closer look at some of the things you can do that will help you learn how to best optimize your efforts.1. Narrow your target audience.Far too many e-commerce entrepreneurs fall into the trap of trying to be all things to all people. This makes it hard to bring qualified leads to... [...]

European Union’s General Data Protection Regulation (GDPR) law has brought challenges for most of the businesses who trade in the European Union.Forbes contributor Jia Wertz has shared four changes that the e-commerce brands need to adopt in light of GDPR.Wertz says, “For e-commerce brands that hope to get ahead of data protection trends, here’s what we can learn from them.Following Regulations Can Increase Opt-InsIt’s no secret that collection of consumer data revolutionized marketing and sales, thanks to in-depth customer analytics. That’s precisely why GDPR has been the... [...]

You need to cope with the changing search engine algorithms for getting the web traffic organic way. It requires quality content and SEO tactics to get the traffic.Econsultancy columnist Manish Dudharejia has shared seven tips to help ecommerce businesses boost their organic search traffic.Dudharejia says, “Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.While there are literally hundreds of technical ways to optimize your site’s SEO (at a minimum), here... [...]

Experience-driven commerce allows businesses to connect with customers in a digitally enabled way. It is a way to enhance your sales.Econsultancy columnist Jeff Rajeck has shared information on the future of experience-driven commerce and the challenges and opportunities brought by it.Rajeck says, “While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.Brad Rencher, Executive Vice President at Adobe, even stated recently that experience-riven... [...]