Experience-driven commerce: challenges and opportunities
Experience-driven commerce allows businesses to connect with customers in a digitally enabled way. It is a way to enhance your sales.
Econsultancy columnist Jeff Rajeck has shared information on the future of experience-driven commerce and the challenges and opportunities brought by it.
Rajeck says, “While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.
Brad Rencher, Executive Vice President at Adobe, even stated recently that experience-riven commerce is “the future of commerce”.
But what is ‘experience-driven commerce’, and what does it mean to marketers?
To answer these questions and more, Econsultancy held a roundtable discussion in Sydney in association with Magento and eWave. At tables moderated by Jake Hird, Consulting Lead (ANZ, SapientRazorfish), Paul-Henri Boudet, Ecommerce Marketing Consultant, and Peter Lines, Digital Director (DBZ), marketers told us what they thought about experience-driven commerce, and some of the opportunities and challenges it presented”.
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