According to an Adobe report, ecommerce sales in US reached $115 billion in Q2 2018. The sales have increased by 14.6% year-on-year.

More findings

  • In UK ecommerce sales reached £14bn in both Q1 and Q2 2018, up 10% year-on-year
  • UK consumers buy more groceries online than their American counterparts
  • 40% of Britons buy most of their groceries online, compared to 23% in the US.

Talking about the onlines sales in UK, Vijayanta Gupta says, “Growth in UK online spending has beaten previous records, with e-commerce sales exceeding £28bn (over £14 billion per quarter) in the first half of the year – a staggering 9.9% year-on-year (YOY) growth in Q1 and 10.7% in Q2. The US was slightly ahead in terms of growth in Q2, with an increase of 14.6% YOY, taking sales to $115 billion.

What’s driving this growth in e-commerce sales? Taking a step back to look at economic impact more broadly, the Office of National Statistics (ONS) has pointed to record weather, the wedding of Prince Harry and Meghan Markle and the start of the world’s biggest football championship as reasons for increased consumer confidence and spending. In fact, the two highest online sales were the first days of the competition (June 14th and 15th) – £218.7 million and £237.6 million respectively”.

UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year


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