Strategies to improve your e-commerce conversion rate
To make your e-commerce business successful you need to get more prospects and convert them. It leads to improved sales and enhances your brand.
Entrepreneur contributor Nathan Resnick has shared six ways to improve your conversion rate and make more money from your e-commerce venture.
Resnick says, “Here’s a closer look at some of the things you can do that will help you learn how to best optimize your efforts.
1. Narrow your target audience.
Far too many e-commerce entrepreneurs fall into the trap of trying to be all things to all people. This makes it hard to bring qualified leads to your site, because many of the people you end up targeting aren’t actually a good fit for your products. Instead, you need to narrow down your niche so that lead generation dollars are only spent on individuals likely to buy.
2. Examine the sales funnel.
Understanding how the sales funnel works for your product niche is essential for conversion rate optimization. Ultimately, your store needs to develop a scalable (and ideally, repeatable) sales cycle that will help you grow your customer base.
Some products and customer groups have a surprisingly short sales cycle — after all, most people don’t need to do a lot of research when deciding which 10-dollar T-shirt to buy. More expensive purchases (such as tech items) will typically involve more research”.
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