The latest post on ‘Copyblogger’ Blog is titled “13 Damn Good Ideas from 13 Dead Copywriters”.Demian Farnworth says, “
Advertising is an ancient art.In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races.Surprised?“.13 Damn Good Ideas from 13 Dead Copywriters‘Copyblogger’ Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 4 considerations to identify the ideal channel for testing”.Eric Coffman says, “In my previous MarketingExperiments Blog post, I presented 3 steps to take in laying the groundwork for value proposition testing. In that post, I covered brainstorming value points, identifying supporting evidence and categorizing information into testable buckets.While the lessons learned through these steps are valuable, the real prize comes from the ability to use those discoveries in a value proposition experiment. However, there’s... [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Do you take your prospects on a journey?”.Daniel Burstein says, “You’ve seen the statistics. Customers receive 12 million billion marketing messages a day.Plus they’re busy, and have short attention spans.So you may think, “I have to get my sales message and value prop to my customers as quickly as possible.”But your goal as a marketer is not to get quick information in the hands of a customer. It’s to take them on”.Copywriting: Do you take your prospects on a journey?MarketingExperiments Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Use Persuasive Words”.Jerod Morris says, “
I’m glad you are here.Because I’m excited to share a quick bit of free advice with you that will instantlymake you a more persuasive writer.It’s the new edition of The Lede“.How to Use Persuasive Words‘Copyblogger’ Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “Does Your Copy Pass the “Forehead Slap” Test?”.Brian Clark says, “
One of the most repeated rules of writing compelling copy is to stress benefits, not features.In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.This is one rule that always applies, except when it doesn’t“.Does Your Copy Pass the “Forehead Slap” Test?‘Copyblogger’ Blog [...]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has written the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson.He is also the mentor to hundreds of participants in his workshops for small business marketers.Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s dedication to “helping his students dramatically improve their copywriting skills.”Matt Bacak became acquainted with Crook’s expertise and convinced him to release a WSO of his insider knowledge, secrets of his... [...]

The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”.Henneke says, “
You’ve worked so hard.You’ve written an incredibly helpful post.You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work.You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy.But then a nagging doubt creeps in“.A 3-Step Formula for Captivating Your Audience With a Few Opening Lines‘Copyblogger’... [...]

The latest post on ‘Copyblogger’ Blog is titled “The Astronaut, the Rock Star, and Your Content Strategy”.Sonia Simone says, “
20 million views … and counting.I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space.As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie?... [...]

The latest post on ‘Copyblogger’ Blog is titled “12 Writing Exercises That Will Transform Your Copy Today”.Demian Farnworth says, “
Effective copywriting boils down to one thing: keying into your prospect’s overriding need.Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.The rest of your copy must amplify that need.When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price“.12 Writing Exercises That Will Transform Your Copy Today‘Copyblogger’... [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”.Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas.“In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said.In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results... [...]