Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently.Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what content marketers need to know about Agentic AI.She says, “In theory, agentic artificial intelligence will execute complex content tasks and autonomously adjust to improve outcomes. But can it fulfill those promises yet? Can leaders... [...]

Remixing, recycling, and repurposing content maximize the value of existing material by adapting it for new formats and audiences. This approach saves time, boosts reach, and ensures consistent brand visibility across platforms.Content Marketing Institute has published an article featuring 15+ ideas for remixing, recycling, and repurposing content.Ann Gynn says, “Marketing teams create a lot of content.A writer crafts articles for the blog. A visual creator produces videos for YouTube. A designer develops infographics and reports. A social media specialist puts together posts for multiple... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How To Speak the Language of Your Top SEO Stakeholders’ featuring Helen Pollitt.The MOZ team says, “Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.”MOZ [...]

Content research is crucial for creating accurate, relevant, and valuable material that meets audience needs and builds credibility. It ensures your content is well-informed, fact-checked, and aligned with current trends, boosting engagement and trust.HubSpot has published a new guide, ‘How I do content research: Steps to follow’.Osama Zahid says, “Content research involves understanding your target audience’s needs, pain points, and search behaviors. It means digging into relevant data, reviewing credible sources, identifying gaps in existing content, and spotting emerging... [...]

Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry.Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original.She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content.1.... [...]

The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on.Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 33, 2025, at 12.00 pm ESD.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover... [...]

MarTech is hosting a webinar, ‘Customer-Centric Playbook for Mobile App Growth’ on Thursday, August 28, 2025, at 1.00 pm EDT.The DMI team says, “Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community... [...]

Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs.Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD.The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event,... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray.It covers the following:Why Do Marketers... [...]

Content marketing with AI leverages advanced tools to create, personalize, and distribute content more efficiently, enhancing audience engagement. By analyzing data and trends, AI helps marketers craft targeted, high-impact strategies that deliver measurable results.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Speed up Content With AI’ featuring Andy Chadwick.The MOZ team says, “In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain... [...]