HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.” https://www.youtube.com/watch?v=KIE8hmH0fLM HubSpot          [...]

ClickZ has published a new report ‘Future of Marketing: Why Personalization Matters’ explaining how personalization adds value to marketing. The ClickZ team says, “Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. This report outlines whether or not marketing teams realise the full potential of personalized marketing, and where they face challenges in terms of resources and budgets. The report also sheds light on... [...]