WordPress is one of the most popular content management systems being cost-effective, feature-rich, adaptable, and future-proof.Medium contributor Iryna Shaw has published an article highlighting 10 fastest WordPress themes.She says, “A site speed has a significant impact on the consumer experience and the viability of an online resource. The term “loading speed” typically refers to the time it takes for a website page to fully load in the user’s browser.The site load speed indication can be affected by several variables. These may include the following:the page’s overall size;the... [...]

Search Engine Roundtable’s Barry Schwartz has published a post citing Google’s John Mueller.The post is about the impact of popular WordPress themes in Google Search.Here’s what Mueller has to say on this. [...]

Social media platforms are here to help us expand our online reach to the most appropriate audience and make more and more sales.Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Social Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET.The SEJ team says, “Do you know the most effective elements of your paid social campaigns?Do you know how to identify opportunities for improvement?Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.Register now to learn... [...]

A well-planned SEO strategy can lead your business to achieve newer heights. By selecting the right SEO tools you can make the most from your SEO efforts. There are a number of SEO tools available on the Internet.SEOSLY’s Olga Zarzeczn has published a comprehensive list of SEO tools to help you choose the right tools for your business.She says, “My goal with this article is to share with you probably the most comprehensive but yet simple list of SEO tools that are indeed worth checking out.Here are a few things to keep in mind regarding this list:Some tools fall into multiple categories... [...]

TikTok reflects a key social media trend for creativity and collaboration amongst young audiences. That is why marketers and businesses choose TikTok for marketing and advertising.HubSpot contributor Pamela Bump has shared eight TikTok marketing examples to inspire your brand in 2022.She says, “Although TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing opportunities.Marketers can leverage TikTok in three main areas:1. Influencer MarketingA great way to leverage TikTok is by engaging with the influencer community.... [...]

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain.On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers.HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing.She says, “P2P marketing relies on your current customers to recommend your products and services to their friends, families, and acquaintances. Influencer marketing, on the other hand, uses well-known figures (typically figures in popular... [...]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO.Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage.Search Engine Journal is hosting a webinar ‘Keyword Research for SEO: Best Practices & Top Tips’ on Wednesday, November 3, 2021, at 2.00 pm ET.The SEJ team says, “We’ll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at SemrushGet insights on:Why Google decided... [...]

Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for.Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021.The Semrush team says, “Interested in generating specific ideas for building a purpose-driven content campaign for your brand? Tell us about your brand mission in the registration form below and get a chance to participate in the purpose-driven content teardown by Dale during the... [...]

A content delivery network, or content distribution network, is a geographically distributed network of proxy servers and their data centers.Semrush contributor Erika Varagouli has published an in-depth article on Content Delivery Networks and how they can affect your websites.She says, “CDNs can read your IP address and determine your location on the network. When a user loads a web page, the closest CDN sends a cached version of the web page’s content through to the user’s web browser.Image: Global DotsLoading the cached version web page can decrease your page load speed and increase... [...]