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Saturday, October 24, 2020

Archive for the 'Google SERP Analysis' Category

Three-Step Guide to Search Engine Results Pages

Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP). In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features. Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. In this guide, you’ll learn: Why SERPs matter for SEOHow to get in the SERPsWhat SERP features there are (and how you can appear in them) Why SERPs matter for SEO Most... [...]

The Changing Landscape of Google’s SERPs [Podcast]

Search Engine Results Pages (SERP) are the pages you see in response to your search queries on search engines. SERPs feature rich snippets, paid search results, universal graphs and knowledge graphs. Google continues to make changes to the SERPs for providing better user experience. Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Changing Landscape of Google’s SERPs’ featuring Peter Leshaw. Csutoras says, “For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing... [...]

Google’s April 21 search results bombshell; are you ready? #ad

Google believes mobile users are being shortchanged by webmasters. Many websites treat mobile as an afterthought and do little to assure that mobile visitors can use the site easily. On April 21, Google will change its search algorithm to reward sites that are “mobile friendly”. If you don’t comply, your site ranking will decline. The sites that are mobile friendly will tend to rise toward the top. Google has a webpage where you can test your site: :  https://developers.google.com/speed/pagespeed/insights/. When we tested IM NewsWatch, it scored high, although there are a few changes we... [...]

‘Google SERP Analysis: Decision-Making for Inbound Marketers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google SERP Analysis: Decision-Making for Inbound Marketers”. Bradley Smith says, “Inbound marketing reminds us that there is no shortcut to market research, data-driven decision making and communicating correctly with prospects. Most importantly, it reminds us that the message to our prospects must focus on a real connection, driven by purpose and based on permission. But how does our voice stand out from all others? How do we communicate from that one immutable focal point of purpose when all forms of data and all other... [...]