The PPC Hero contributor Max Serrato has shared an article highlighting the impact of Google Recommendations on your paid search strategy.Serrato says, “Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some factors are slightly out of our control.Cue in Google, who offers time-saving options, courtesy of their massive amounts of data. But do these options actually improve... [...]

Your marketing journey depends on several components including your marketing strategy and the campaigns you run.The Think With Google’s David Kaul has published an article highlighting the importance of measurement in marketing.Kaul says, “We found that the 100 most mature marketers, in terms of measurement, are 4X as likely to exceed business goals compared with the 100 least mature marketers. (See all the data here.) We also learned that no one has figured out digital measurement completely, and the best approaches had a few key differences.Marketers who have more developed... [...]

Your website’s landing page serves the entry point for your visitors. With right strategies you can use your landing page for lead generation. The Entrepreneur magazine contributor Robert W. Bly has shared 10 tips to convert more prospects with well-designed landing pages.Bly says, “Here are a few suggestions for sharpening up your landing page content to increase conversion rates:1. Build credibility earlyPeople have always been skeptical of advertising, and with the proliferation of spam and shady operators, they’re even more skeptical of what they read online. Therefore, your... [...]

The Entrepreneur magazine team has published a video on ‘3 Tips for Getting Emails Noticed, Opened and Read’.In this video the Entrepreneur magazine staff has shared some useful tips to help you get your emails read.Watch the video on following page.3 Tips for Getting Emails Noticed, Opened and Read Entrepreneur [...]

The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘How is Google evaluating web content for rankings?’.In this podcast episode Jordan Koene and Marlon Glover discuss what it takes to create content that ranks in the search engines. Listen to the podcast to get the answers to the following questions:What are Google’s “micro moments” which determine what consumers will buy?How to use search volume to understand consumer demandHow to create a content strategy that maps data to the different formats of content you should createWhat are the... [...]

Brian Clarke has published a new episode of his ‘Unemployable’ podcast featuring Seth Godin talking about the future of marketing.Here are just a few of the highlights from this episode:Is “permission marketing” still the core of what makes marketing work?The enduring power of being human and connecting with other humans.Why consistency is more powerful (and scalable) than authenticity.Why being a better marketer is more about making a conceptual shift than a tactical one.What “status roles” are and why understanding this concept is so important for understanding how... [...]

The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal.The SEJ team says, “Join this webinar as Yoast’s Jono Alderson shares the tips, tricks, tools, and tactics you need to speed up your website.In this presentation, learn:The tactics to get your site to load in under a second.How to prioritize all the different pieces when optimizing site speed.How improved web performance... [...]

New software, known as RankFlux, makes a bold promise: Get unlimited Google Page #1 Rankings 99.9% of Time regardless of any Google Update.The development team, headed by Seun Ogundele, feels bold enough to make this promise (which they back by a 30-day money back guarantee) because they embedded a lot of expertise in this new software. These SEO experts designed it for people who know nothing about SEO. Rest assured, you need no technical knowledge to get top results with RankFlux.Here are just some of the benefits of using RankFlux for your site:► It searches for keywords that fit naturally... [...]

The Marketing Dive team is hosting a webinar on ‘Why Your Website is “Upside Down” – And How to Optimize It’ on Thursday, April 18 at 2.00 PM ET. This webinar will be presented by Erin Jaeger, Director, Product Marketing, Yext and Jaci Kent, Product Marketing Manager, Yext.The Marketing Dive team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website... [...]

The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this seminar.The Falcon team says, “Consistent, predictable business growth – it’s one of the most persistent challenges sales and marketing leaders face today. Every organization faces the same pressures: keeping the lights on, paying its people,... [...]