The latest post on ‘Mashable’ is titled “Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising”.Adam Ostrow says, “Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level.While Google has played down the notion of rolling out anything soon (it will take years until Glass builds up enough users to make it worthwhile), marketers can’t stop buzzing about... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s new paid and organic report: An expert view”.Ben Davis says, “Google yesterday released a new paid and organic report in AdWords to ‘help you better understand how people searching on Google are connecting with your business’.According to the Big G, the new report is ‘the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page’.Here’s a pic of what the report looks like”.... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Cut Out Advertising in Favor of Inbound Marketing″.Baer says, “Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast”. How to Cut Out Advertising in Favor of Inbound Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “7 Ways to Manage Comments on Your Site (Without Losing Your Mind)”.Beth Hayden says, “Comments.For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get to the “real” business of creating content.As a content creator, dealing with comments is part of your job. And I believe that comments are an incredibly important part of creating (and growing) an engaged online community”. 7 Ways to... [...]

The latest MOZ blog post is titled “Solving the Pogo-Stick Problem – Whiteboard Friday”.Rand Fishkin says, “When people click through to our sites from a SERP and aren’t satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn’t worth it. In today’s Whiteboard Friday, Rand shows us how to keep those searchers satisfied”. Solving the Pogo-Stick Problem – Whiteboard Friday MOZ Blog [...]

Shawn Collins’ latest blog post is titled “Skimlinks Will Automatically Redirect New iTunes and Groupon Affiliate Links”.Collins Says, “Skimlinks has announced that they will automatically rewrite old iTunes affiliate links to their new affiliate link format, so affiliates won’t be affected as iTunes takes their affiliate program in-­house.This feature will be built into the pre­existing Skimlinks’ javascript and APIs, so current affiliates do not need to do any additional work.iTunes recently announced that they will be taking their affiliate program in-­house via Performance... [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: How To Measure Its Effectiveness”.Pam Dyer says, “Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify... [...]

The latest article on ‘MarketingProfs’ is titled “How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4”.Sean Ellis says, “A/B testing and optimization offer the potential of big rewards for businesses. Too often, though, testing falls short, yielding few insights or performance gains. Often, at the heart of the problem is a flawed testing strategy that focuses on testing the wrong things at the expense of optimizations that would matter.But how do you know where to start when jumping into optimization? As easy as crossing the street, building a testing strategy... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook’s Latest News Feed Change Aims To Reward High-Quality Content”.Matt McGee says, “Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there.Facebook says it has developed a new algorithm that’s aimed at identifying and showing “high quality content,” and it’ll be rolling out to all users in the next few weeks.The changes are based on user feedback to a number of questions, such as “Is this... [...]

The latest article on HubSpot blog is titled “Why Do Mobile Banner Ads Stink So Much?”.Ari Jacoby says, “When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one”. Why Do Mobile Banner Ads Stink So Much? HubSpot [...]