MOZ team says, “With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context of today’s SERPs“.How Much Keyword Repetition is OptimalMOZ Blog [...]
Jackelyn Magwire says, “What is your gender?It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey. It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working performance by forcing us to think more deeply about decisions and with... [...]
Casey Meraz says, “Last week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our test, we measured 200 clicks on a heat map to see where users were clicking most.In that example, organic results won, getting almost 40% of clicks. However, this test was based on a search result where there was one organic listing above the local results, as seen in the screenshot below:Since the release of this study, we’ve been conducting many more... [...]
David Mihm says, “Those of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I’d post a quick announcement to highlight them.New distribution partners: Bing, Citysearch, and Insider PagesLong-time users of Moz Local know that we’ve been helping you examine listing accuracy on two of these sites (Bing Local and Citysearch) since the earliest days of the former GetListed product“.Moz Local Updates You May Have Missed on Your Summer VacationMOZ Blog [...]
Jennifer Slegg says, “Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn’t too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results.By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and... [...]
MOZ team says, “Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it“.Why No One Pays Attention to Your MarketingMOZ Blog [...]
Cyrus Shepard says, “Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey.Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm. This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution.In addition to asking the participants... [...]
Cyrus Shepard says, “We’re excited to announce the results of Moz’s biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.Moz’s Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study.This year, with the help of Moz’s data scientist Dr. Matt Peters, new data partners, and over 150 search marketing professionals, we were able to study more data points than in... [...]
MOZ team says, “There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective“.Why Effective, Modern SEO Requires Technical, Creative, and Strategic ThinkingMOZ Blog [...]
Erica McGillivray says, “The bird has landed, and by bird, I mean the MozCon 2015 Video Bundle! That’s right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise.If these videos were already on your wish list, skip ahead:If you attended MozCon, the videos are included with your ticket. You should have an email in your inbox (sent to the address you registered for MozCon with) containing... [...]