Laura Lippay says, “Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don’t think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page.Accessibility and the InternetVisually impaired Internet users are able to navigate and use the web using screen readers... [...]

Kate Morris says, “Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, right?International expansion is more complicated than that. The ease of expansion depends highly on your business, your resources, and your customers.... [...]

Sam Nemzer says, “A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords.The idea under discussion is that, since the Hummingbird algorithm update in 2013, Google is getting really good at understanding natural language. So much so, in fact,... [...]

MOZ team says, “Citation consistency got you down? It’s one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it’s often easy to create accidental duplicate listings. In today’s guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.”.Why You Need to Find All Your NAP Variations Before Building Local CitationsMOZ Blog [...]

Simon Penson says, “Content marketing has an image problem.Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next “goldmine.”The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced with a brain-out approach to delivery.And in the case of the content marketing revolution, the result has been an outpouring of disconnected content that adds little value and serves very few, leaving many... [...]

Ronell Smith says, “A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.”Before hanging up the phone, I asked him to email me the main priority for the onsite content:“Engaging content (e.g., shares, likes, tweets, etc.),” she wrote.I thought, I can do engaging.I reasoned I’d stick with how-to information content, in-depth evergreen content,... [...]

Dr. Peter J. Meyers says, “The wireless industry in the United States is both massive and competitive. According to an IDC report, over 184 million mobile phones were shipped to US customers in 2014, with an estimated 191 million in 2015. The vast majority of consumers, even in 2015, report browsing products online but purchasing in-store (73%, according to PWC’s annual report). This trend may be even more dramatic in the wireless industry, where experts suggest that upwards of 9 out of 10 of all mobile phone purchases in the US still happen in a brick-and-mortar store.In a competitive... [...]

Noah Lemas says, “I had planned on writing about losslessness, about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future, almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually everything to simple, low-resolution, compressed formats.With the path to writing such a post research and time-intensive,... [...]

MOZ team says, “Have you ever actually tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In today’s Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along”.How to Create 10x ContentMOZ Blog [...]

Chapman Lever says, “What is Google AMP?The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6.”.How Google’s AMP Will Influence Your Online MarketingMOZ Blog [...]