James Agate says, “For the most part, articles on content promotion focus on launching new content.Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content.We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what’s on hand over indiscriminately pumping out new content.For the following exercise, we need to start by identifying the content assets; we’ll be looking for unloved and underloved assets.Unloved = content that exists but nobody has even noticed it. It has... [...]

Aleyda Solis says, “I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration.Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics... [...]

Russ Jones says, “I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers… and now, me.I was hoping to ease in with a project that was right up my wheelhouse, so when the “Volume” metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to me. I already had a giant keyword volume database at my disposal... [...]

Will Critchlow says, “What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year).If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a... [...]

MOZ team says, “On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward”.On-Page SEO in 2016: The 8 Principles for Success – Whiteboard FridayMOZ  [...]

Cosette Jarrett says, “Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics. Finding an email address1. Share prospect lists via BuzzStreamBuzzStream allows you to share prospect lists with fellow digital PR specialists to view one another’s notes on specific publications and their staff.... [...]

Charlene Ditch says, “Ever dreamed of going to MozCon and imagined yourself watching Dr. Pete’s talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you’ve always gone to MozCon and just can’t budget it this year? Well, we have the opportunity of a lifetime for you!This year, we’re thrilled to try something new and give our community members a chance to win an exclusive VIP MozCon experience! A free ticket to MozCon 2016 including optional VIP front row seating, accommodations (with suite upgrade) for the entire conference, airfare/transportation to Seattle,... [...]

Angela Petteys says, “Setting up and using Yoast SEOWhen you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily... [...]

Dudley Carr says, “At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog:“To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPages and SuperPages (for example). And listings that were “fixed” magically get unfixed weeks later... [...]

Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for “taylor swift downloads,” because he heard that gets a lot of traffic.Maybe I’m exaggerating. Keyword discovery is a critical process, but what we’re left with at the end is a... [...]