Content marketing and keyword research go hand in hand to attract the right audience. By aligning valuable content with high-intent keywords, brands boost visibility and drive targeted traffic.Conductor is hosting a webinar, ‘Content: From Keyword Research to Creation’ on Thursday, July 10, 2025, at 1.00 pm EDT.The Conductor team says, “If you are responsible for content at your organization, this session is a must for getting started with Conductor. This session will walk through how Conductor can help you with your content workflow from early keyword research to drafting your... [...]

Keyword research is an important step when it comes to SEO. Through keyword research process can help you to choose the best keywords for your content.HubSpot has published a new video ‘Keyword Research Step-by-Step: Best Strategies to Rank #1 (2023)’ highlighting useful keyword research steps.The HubSpot team says, “Looking to improve your organic traffic and rank higher on Google? Keyword research is the key. In this video, we’ll show you some incredible research tools that will help efficiently find the right keywords to dominate your niche.”HubSpot [...]

To get higher search engine rankings, you need to choose the best keywords that best describe your products and services.Semrush has published a new video ‘How to Find Keywords that Convert’ highlighting techniques to find keywords that can help you achieve better SEO performance.The Semrush team says, “Ever wonder why your content strategy isn’t converting? Most strategies focus on the awareness stage of the marketing funnel, and while this might get you a lot of traffic, you might notice that your conversions are rather low. Discover what you can do to focus on prospects... [...]

Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort.Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’.Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way.Step 1. Get To Know Your AudienceWhile you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important... [...]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper.The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.”MOZ [...]

Keyword research is the process by which you research popular search terms people type into search engines like Google.MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research.He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead.Quantity vs. qualityIf you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the... [...]

MOZ has published the latest episode of Whiteboard Friday video ‘How to Use STAT to Discover Extra Value in Your Keyword Data’ featuring Zoe Pegler.The MOZ team says, “Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. ”MOZ [...]

SEO is all about keywords. The more keywords that you target and go after, the more potential traffic that you can get from search engines. So how do you go and continually find new keywords.In his new video ‘How to Continually Find New Keyword Opportunities’ Neil Patel explains this.Neil Patel’s Blog [...]

Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking.SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends.He says, ”This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond:What Is Google Trends?How Do I Use Google Trends?Get More Insights Into Your Website KeywordsGoogle Trends Related... [...]

Blogging Wizard’s  David Hartshorne has published a new guide called ‘Keyword Research: The Complete Beginner’s Guide’.This comprehensive guide covers the following:What are keywords?What are search queries?Short tail vs long tail keywordsThe keyword research process.Hartshorne says, “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.And once your research is done,... [...]