Chow says, “I remember a few years back taking my first job as a web analyst – it seemed pretty easy at the time. I mean, how hard was it to read some Google Analytics reports and explain what was going on to the clients.Little did I know how deep I would explore the world of analytics, and how this data has such a big impact on how businesses both big and small can use it to mold so many facets of their business. Studying the teachings of super-smart guys like Avinash Kaushik taught me the art of interpreting data, and how data may be more than meets the eye”.How To Understand Google... [...]

Chow says, “California is full of Click-fil-A restaurants. I love the place, not just because of their food, but because their conservative values are pretty close to mine. One thing that sets Click-fil-A apart from other fast-food restaurants is they’re not open seven days a week.CLOSED ON SUNDAYSNow you might think to yourself if this policy is greatly limiting their profits? I think the argument could go both ways.One could venture to say that more people would come if they were open on Sundays. Another could argue that they’re bringing in more profits because they have values and won’t... [...]

Chow says, “There are many reason I am successful, but one of the biggest has to be my level of consistency. When this blog started, Iaverage over two blog posts a day everyday for five years. And it was this constant posting level that allowed the blog to be successful.If you want to succeed online, you must be consistent. You pick one program, likeblogging or MTTB, and you follow it. Day in. Day out. Do it. Work it.Consistency transcends to other things online as well. You have to be consistent in growing your list. You have to be consistent at putting out new blog posts. You have to be... [...]

Chow says, “Email marketing is the best sales driver.By far, communicating with loyal subscribers through email will produce tremendous results than facebook and twitter engagements combined.If you want to increase your bottom line and grow your online business, you need to get started with EM.Many online entrepreneurs are still on the fence. They think their prospects are within their reach and can easily find them. But that’s not true. Even if you’re providing your service locally, you still need to integrate emails into your mix – it’ll make a whole lot of difference”.3 Core... [...]

Chow says, “In the world of digital marketing, we are bombarded every day with the jargon that we ourselves have created. Article after article about Google algorithm updates, a new “how to get more likes on Facebook” article, the post about the day-old technology platform and how that can benefit your business – the list goes on and on.For those of us who live and breathe SEO and Social Media, these posts eventually become noise and obvious cries for attention from just another marketing blog trying to make a dent in the oversaturated world of marketing blogs”.3 Questions To Ask Yourself... [...]

Chow says, “A motto that John brings up now and then is that if you live by the Google, you die by the Google. That may be true, but for a lot of bloggers and website owners, search engine optimization is absolutely of paramount importance, because Google continues to be one of the biggest and most important traffic sources. I know that’s case for my own blog, even if it may not necessarily be the case for John Chow dot Com.Given this, whether you have a personal blog, a resource site or an e-commerce site, it’s in your best interest to rank well in the search engines for your target keywords... [...]

Chow says, “I just wanted to show you a case study of two freelance job sites.Both of them are very popular, and have served a lot of customers across the world. But does it really matter how many people you’re reaching and selling to, the question to ask is this:Is my VALUE clear enough?This post isn’t the typical post so I’m going to use screenshots to deliver my point (message). Permit me to use you as a potential customer who wants to hire a freelancer to handle your work. Or perhaps, you’re a contractor looking to get hired so you can make money serving clients from all over... [...]

Chow says, “You probably already know that Instagram can be used to engage and interact with customers. And, between 200 million active users and not being widely used major brands, it’s a great platform to use in marketing. And, here are five ways that you can use Instagram to accomplish all of your marketing needs.1. Tell Your Brand’s StoryWhen it comes to telling your brand’s story, the adage “A picture is worth a thousand words” is pretty spot-on. An image is perhaps the best way to showcase to your customer’s what your brand is all about. Whole Foods shows delicious images... [...]

Chow says, “When it comes to getting to six figures a year in your online business, there are several ways to get there. One way though is MUCH easier than most others!Think Of It This WayLet’s say that you need to travel somewhere, and it’s quite urgent. And from where you’re at right now, it’s about a 2,000 mile journey. Now, if your health is decent, you could walk there. Yep. Wouldn’t even cost you anything but a lot of energy. You could even pedal a bike and get there. Slightly better, but still a very long ride.You could drive a car there. Now you’re looking a lot better... [...]

Chow says, “You know him. Richard Branson.I respect him a lot.He’s my mentor and I love to carry out his instructions because they’re guaranteed to produce results. There are few billionaires who appreciate the ability and skills of others – Branson is one of them. Now this post is a very informative one.You might be asking where I met Mr. Branson?Well, I actually met him – not in person but by what he said. His words (quote). Every man on the face of the earth is a product of his words. From the moment I read that quote of his, my entire blogging career and business turned around.... [...]