Email marketing offers a direct and personalized way to reach customers, fostering stronger relationships and brand loyalty. It delivers high ROI by targeting the right audience with timely, relevant content. HubSpot has published a new guide, ‘Email Marketing Plan: Craft & Track Your Email Campaign’. Lindsay Kolowich Cox says, “If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna... [...]

Email marketing in 2025 is more personalized, AI-driven, and automation-focused than ever before. With advanced segmentation and interactive content, brands achieve higher engagement and conversion rates. Digital Marketing Depot has published a new white paper ‘Is Email Dead? Exploring the Evolution and Vitality of Email’. The DMD team says, “They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to... [...]

Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement. MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay organized. He says, “Check out four ways I’ve helped executives organize their programs so they have the numbers and the plans right at hand. 1. Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! Our daily... [...]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing. I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to... [...]

Email marketing remains a cornerstone of digital strategy, offering direct, targeted communication with potential and existing customers. Its importance lies in its ability to drive engagement, nurture relationships, and ultimately, convert leads into loyal customers, all while providing measurable ROI. Copyblogger contributor Megan Mahoney has published an article featuring 10 email marketing tips for improved email revenue. She says, “These email marketing tips are simple enough that beginner email marketers can implement them, and even more advanced marketers should still prioritize these... [...]

Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]

This is a reminder for the MarketingProfs webinar to be held on June 20, 2023. MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET. Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%. The MarketingProfs team says, “You’ll learn: The specific words, symbols, strategies (and more!) that increase email open rates and engagement The best days and ideal frequencies for sending emails The types of content that are... [...]

MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET. Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%. The MarketingProfs team says, “You’ll learn: The specific words, symbols, strategies (and more!) that increase email open rates and engagement The best days and ideal frequencies for sending emails The types of content that are producing the highest levels of engagement.” From Content Creation to Conversion:... [...]

Email is one of the most trusted tools for marketing. It has played a pivotal role in the growth of several businesses. With the right tactics,  you can continue to achieve the best email marketing results. Search Engine Journal contributor Ingrid Adames has published an article featuring 12 email marketing tips. She says, “So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started: Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words. People love visuals,... [...]

Email is one of the most trusted marketing tools. It helps you stay in touch with your prospects and promote the products and services – personally. AWeber contributor Sean Tinney has published an article featuring 20 email marketing tips from successful marketers. She says, “319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. e reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips. Tip... [...]