At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Forrester has published a new podcast episode ‘Build A Successful Voice Of The Customer Program’. The Forrester team says, “Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and get stakeholders excited.” Forrester  [...]

The effective customer experience (CX) can help you optimize your ability to turn qualified leads into conversions. Inc. contributor Joel Comm has shared three ways to create a better customer experience that increases conversions. He says, “Here are a few tips to make sure your company is approaching CX in an effective manner: 1. Make a Thoughtful Initial Impression The keyword here is “thoughtful.” How are you presenting your brand to new clientele? What is it about your initial impression that speaks to them from the get-go? Psychology Today attributes the importance of... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]

In the digital world, experiences between brands and customers can feel more like a transaction than a relationship, but that doesn’t need to be the case. Adweek is hosting a webinar on ‘The Importance of Humanity in Customer Experience: Leveraging Brand for Maximum Impact’ on Monday, May 16, 2022, at 1.00 pm EDT. The Banzai team says, “Join Designity CEO and founder Shahrouz Varshabi and Typeform’s chief brand officer Karrie Sanderson for a discussion of the importance of humanity in brands. You’ll find out:  Why a focus on CX isn’t just for the biggest brands Ways... [...]

In the digital world, experiences between brands and customers can feel more like a transaction than a relationship, but that doesn’t need to be the case. Adweek is hosting a webinar ‘The Importance of Humanity in Customer Experience: Leveraging Brand for Maximum Impact’ on Monday, May 16, 2022, at 1.00 pm EDT. The Banzai team says, “Join Designity CEO and founder Shahrouz Varshabi and Typeform’s chief brand officer Karrie Sanderson for a discussion of the importance of humanity in brands. You’ll find out:  Why a focus on CX isn’t just for the biggest brands Ways... [...]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘Experiences that Engage: Propel Your Customer Through Their Buying Journey’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says, “We all know the traditional sales funnel has been turned upside down and sideways. The days of leading our customers and prospects down OUR designated buying paths are long gone. They now expect to have authentic, human, and approachable experiences that... [...]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘Experiences that Engage: Propel Your Customer Through Their Buying Journey’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says, “We all know the traditional sales funnel has been turned upside down and sideways. The days of leading our customers and prospects down OUR designated buying paths are long gone. They now expect to have authentic, human, and approachable experiences that... [...]

By delivering a satisfying  customer experience, you can continue to retain your existing customers and acquire new ones. Designing a great customer experience requires research. Neil Patel has published a new video ‘Designing Your Customer Experience & Case Studies’ to help you do it. Patel says, “Today we’re going to be going over building amazing customer experience because if people have amazing customer experience with you and you truly knock their socks off, they’re not only going to keep coming back and buying from you, but they’re going to tell their... [...]