Strategies to Create a Better Customer Experience
The effective customer experience (CX) can help you optimize your ability to turn qualified leads into conversions.
Inc. contributor Joel Comm has shared three ways to create a better customer experience that increases conversions.
He says, “Here are a few tips to make sure your company is approaching CX in an effective manner:
1. Make a Thoughtful Initial Impression
The keyword here is “thoughtful.”
How are you presenting your brand to new clientele? What is it about your initial impression that speaks to them from the get-go?
Psychology Today attributes the importance of making a positive impression to the halo effect. This is the concept that if someone perceives positive qualities in something, they’ll continue to see similar qualities in the rest of that person, place, thing …or business.”
3 Ways to Create a Better Customer Experience That Increases Conversions
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