Copyblogger has published ‘Content Marketing: A Modern Guide’ highlighting major facets of content marketing.The Copyblogger team says, “Content marketing shares informative content that is relevant, interesting, and useful to your target audience.There are four forms of content:Written wordAudioVideoImagesWe mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds of content later in this post.The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content... [...]

Businesses publish countless images and video assets across a variety of platforms, from your own website to social media to partner sites.Content Marketing Institute is hosting a webinar ‘Do You Know Where Your Brand Assets Are Hiding?’ on Wednesday, May 17, 2023, at 2.00 pm EDT.The CMI team says, “Join us on May 17th for a webinar that will take you on a game of “Where’s Willow,” where we’ll introduce you to a brand asset, talent and spokesmodel, Willow. We’ll demonstrate how automated content tracking and rights management can help you manage assets post-distribution... [...]

Exposure Ninja has published a new video ‘Everything You Need to Know about Content Marketing’ explaining the basics of content marketing.Tim Cameron says, “Learn how to use content marketing to promote your business and smash past your marketing goals.”Exposure Ninja [...]

Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST.The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn ways that technology can scale content personalization and delivery. The... [...]

You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales.Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST.The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn... [...]

It is important to identify the kind of content and the right time to publish on social media to achieve the best results.HubSpot contributor Erica Santiago has published an article featuring useful tips on how often you should publish blog, video, and social media content.She says, “To find out how often you should post content, conduct audits for your marketing channels to track your audience’s behavior and your content’s performance. You can conduct a website audit to assess your blog and web pages. You can also perform a social media audit to do the same for your social... [...]

This is a reminder for a CMI webinar to be held on December 7, 2022. Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST.The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business.Takeaways:How to create a joint content and events calendar8 types of content that are easy to create after an eventGet more ROI and engagement using... [...]

Content marketing needs variety. There are several ways and sources to generate content. You can create high-quality, high-performing content with events.Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST.The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business.Takeaways:How to create a joint content and events calendar8 types... [...]

This is a reminder for Digital Marketing Depot’s webinar scheduled on October 13. Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT.The DMD team says, “Avoid digital pollution and focus on what your audience needs.Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital... [...]

Search Engine Journal has published a new podcast episode ‘The Death & Afterlife of Content Marketing’ featuring Vitor Peçanha.Loren Baker says, “In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon?Vitor Peçanha, the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing.We talked about the importance of branding in trusted content (for even zero-click searches), the “death” of content marketing, and the challenges... [...]