Copyblogger has published ‘Content Marketing: A Modern Guide’ highlighting major facets of content marketing.

The Copyblogger team says, “Content marketing shares informative content that is relevant, interesting, and useful to your target audience.

There are four forms of content:

  • Written word
  • Audio
  • Video
  • Images

We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds of content later in this post.

The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it.

Your goal is to help them, to improve their quality of life, and establish yourself as a thought leader — someone they can trust to guide them through the challenges they’re facing as it relates to your area of expertise.”

Content Marketing: A Modern Guide


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