Valerie Levin says, “We’ve all been victim to it. You’re perusing a site, reading an interesting article or scrolling your social feed and suddenly a headline or image catches your eye.Without realizing it, you’ve clicked and been sucked into an advertisement.But that was, in fact, the very goal of the company who produced the article and placed it strategically so as to bait your click among the site’s organic content.Even if you felt duped by the ad, you probably weren’t as angry as if a pop-up kept harassing you or a sidebar overtook your online experience.This subtle tactic,... [...]

Tony Messer says, “These days a domain name is online real estate. It’s where your brand lives and conducts business.It’s where you drive potential customers to buy and it’s where you build your expertise and authority.So, it should come as no shock that picking a domain name is an important decision.Choose incorrectly and you could be stuck with a bad name that will take time and effort to change.Here, you’ll learn the answers to some of the most frequently asked questions about domain names.The answers should help guide you through making the right choice for your next domain... [...]

Muhammad Azam says, “Nobody likes parting with money. If you’re like me, you’ve worked hard to earn every dollar.When starting a new business, the drain on capital can cause a pain in the pit of your stomach.But, as the maxim goes, without risk there is no reward. To keep the stomach ulcers to a minimum, let’s focus in on three strategies to maximize the return on the investment of your valuable cash. Interact With Customers via Review SitesAccording to an article published by KNB Online Inc., “…managing and responding to reviews…sends the signal to Google that the location... [...]

Hicks Crawford says, “An effective online marketing strategy can really help a brand generate leads and drive sales.These are some creative techniques using online tools that your brand should employ to help improve your sales and attract more customers.Consider InstagramMost businesses tend to focus on Twitter and Facebook when it comes to social media marketing. However, there are plenty of valuable opportunities available by tapping into other social media networks.Instagram offers up some of best sales potential, as statistics shows that the average value of orders that originate... [...]

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools.But just because these options are easy to select doesn’t mean that they’re easy to master.Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests.Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]

Abdullahi Muhammed says, “Ask any E-commerce business and they will say that their biggest concern is driving traffic to their website.But what many businesses don’t do is look at the big picture. They don’t take into account what happens when that traffic actually reaches their website.Traffic alone means nothing. You need to convert that traffic because your office rental costs are never going to be covered by your traffic numbers.It all starts with your home page. This article will show you some actionable hacks you can take advantage of in order to create a high converting website... [...]

Douglas Eldridge says, “Imagine if Don Draper time traveled from the 1960s to today. What would he think?Since he’s a marketer, he wouldn’t have time to think, he’d need to dig right in and figure out the new landscape. Any viewer of Mad Men knows that a major theme of the show was the evolution of advertising.Don Draper would be used to the research involved before kicking off each campaign, although he’d likely be flabbergasted by the real-time metrics and lead-scoring that marketing today requires. Without missing more than 10 beats, Don Draper could be back at work. Within... [...]

Brett Bruen says, “We don’t do global. It’s a statement I hear a lot. Most companies I meet say they aren’t currently engaged in international trade. Indeed, just five percent of American small and mid-sized businesses export, compared to 50 percent in the United Kingdom.My reply’s always the same. Do you have a website? Then you are doing global but you just aren’t doing it very well.Even if you aren’t going out on trade missions or actively marketing your company abroad, your website and social media properties are speaking to a global audience.These are thousands of potential... [...]

Martin Harrison says, “You know you need to be doing content marketing, but you are pressed for time, have a strict budget and lack resources.Sound familiar?In this article, we are going to show you some quick and cost-effective growth hacks you can employ to drive real results for your business.1. Write Kick-Ass TitlesHeadlines can make a world of difference to the success of your content marketing. You most likely already know this, so why are you still producing content with subpar titles that don’t attract attention? Your headlines should speak to a need or problem people have.Numbers... [...]

Ewa Puchalska says, “So, a website and blog for your company or product are all set up.You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics.But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible?The question that many online businesses fail to answer is: do we offer visitors... [...]