Hicks Crawford says, “An effective online marketing strategy can really help a brand generate leads and drive sales.These are some creative techniques using online tools that your brand should employ to help improve your sales and attract more customers.Consider InstagramMost businesses tend to focus on Twitter and Facebook when it comes to social media marketing. However, there are plenty of valuable opportunities available by tapping into other social media networks.Instagram offers up some of best sales potential, as statistics shows that the average value of orders that originate... [...]

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools.But just because these options are easy to select doesn’t mean that they’re easy to master.Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests.Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]

Abdullahi Muhammed says, “Ask any E-commerce business and they will say that their biggest concern is driving traffic to their website.But what many businesses don’t do is look at the big picture. They don’t take into account what happens when that traffic actually reaches their website.Traffic alone means nothing. You need to convert that traffic because your office rental costs are never going to be covered by your traffic numbers.It all starts with your home page. This article will show you some actionable hacks you can take advantage of in order to create a high converting website... [...]

Douglas Eldridge says, “Imagine if Don Draper time traveled from the 1960s to today. What would he think?Since he’s a marketer, he wouldn’t have time to think, he’d need to dig right in and figure out the new landscape. Any viewer of Mad Men knows that a major theme of the show was the evolution of advertising.Don Draper would be used to the research involved before kicking off each campaign, although he’d likely be flabbergasted by the real-time metrics and lead-scoring that marketing today requires. Without missing more than 10 beats, Don Draper could be back at work. Within... [...]

Brett Bruen says, “We don’t do global. It’s a statement I hear a lot. Most companies I meet say they aren’t currently engaged in international trade. Indeed, just five percent of American small and mid-sized businesses export, compared to 50 percent in the United Kingdom.My reply’s always the same. Do you have a website? Then you are doing global but you just aren’t doing it very well.Even if you aren’t going out on trade missions or actively marketing your company abroad, your website and social media properties are speaking to a global audience.These are thousands of potential... [...]

Martin Harrison says, “You know you need to be doing content marketing, but you are pressed for time, have a strict budget and lack resources.Sound familiar?In this article, we are going to show you some quick and cost-effective growth hacks you can employ to drive real results for your business.1. Write Kick-Ass TitlesHeadlines can make a world of difference to the success of your content marketing. You most likely already know this, so why are you still producing content with subpar titles that don’t attract attention? Your headlines should speak to a need or problem people have.Numbers... [...]

Ewa Puchalska says, “So, a website and blog for your company or product are all set up.You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics.But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible?The question that many online businesses fail to answer is: do we offer visitors... [...]

‘Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet’ – Business.comCraig McConell says, “A new addition to the ever popular marketing world of Facebook is a new idea called “Lead Ads”.Lead ads are an ideal marketing product that is highly beneficial to both the consumer and the business owner.Providing quick, effective marketing information to businesses benefits companies greatly while offering consumers information only on services they want, while holding their privacy to the highest standard.Let’s take a look at some key elements of... [...]

Pius Boachie says, “Do you know the two things McDonald’s and GoDaddy have in common?By the time you checkout; your bill or payment is tripled due to the extras added.In business, it is much more profitable to have fewer customers or clients who pay a premium than to have a large base of customers or clients who pay peanuts; that way you earn more but work is reduced.Three steps to increasing your average revenue per customer.Using the techniques listed below, you will increase both your number of customers and the amount per transaction your customers spend in your business enabling... [...]

Sam Davtyan says, “When search engines first became the way we looked for information on the Internet, they operated something like a very limited card catalog.To find an article on Dean Martin, you would need to search “Dean Martin,” not “heaviest drinking member of the Rat Pack,” and you’d still probably end up with results on Sam Martin, Aston Martin, and maybe even recipes for martinis.As the Internet has become the preferred way to gather information and the sheer amount of information on the Internet has skyrocketed, search engines have gotten smarter,... [...]