Kara Burney says, “In 2013, only 24.6% of Fortune 500 companies were active on Instagram. Fast-forward three years, and the adoption of Instagram among America’s biggest brands has doubled to 50%, with 250 brands represented on the social media platform.

How are America’s biggest brands putting Instagram to use? I analyzed a year of Instagram content from Fortune 500 companies to find out. Here are four trends and takeaways that can help your own Instagram content stand out.

1. Instagram is a day job (but it shouldn’t be)

Fortune 500 companies treat social media marketing on Instagram like a 9-to-5 job. By and large, they post during the East Coast workday. In fact, 88% of photos from Fortune 500 Instagram accounts were posted between 9 a.m. and 9 p.m. U.S. Eastern time”.

How to Outperform Fortune 500 Brands on Instagram [Research]

Content Marketing Institute

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