‘5-year trends in artificially intelligent marketing’ – Martech Today
Barry Levine says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence.
Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have gone public, like RocketFuel). These companies are making AI and machine learning accessible to large corporations and SMBs (small and medium-sized businesses) alike, opening new opportunities for smarter marketing decisions and approaches.
Over the last three months, we surveyed over 50 machine learning marketing executives (email registration required for the full report data) to get a sense of the important trends and implications of AI over the next five years.
Below, I’ve highlighted three major trends that impact the theme of “Intelligent Content.”
Recommendation and personalization predicted to be greatest profit opportunity
While most of our executives voted “Search” as the AI marketing tool with the highest profit potential today, “Recommendation and Personalization” topped the list for ROI potential in the coming five years”.
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