‘SEO ranking factors analysed: The importance of brand relevancy’ – EConsultancy
James Perrott says, “There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion – not fact).
To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.
- Domain Trust – defined by Majestic
- Number of referring domains
- HTTPS vs HTTP
- Mobile-friendly score
- Internal links prioritisation
- Canonical tags
- Keyword in meta title, h1 and h2 tags
- Length of on-page content for ranking pages
- Brand + product term to define relevance for a brand and the product searched for”.
Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to […]
This is a reminder for a SEJ webinar to e held on November 30, 2022. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel […]
This is a reminder for a Adweek webinar to e held on November 30, 2022. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation […]
This is a reminder for a Sprout Social webinar to e held on November 30, 2022. Sprout Social is hosting a webinar ‘How to Make the Most Out of Your Social Data in 2023 & Beyond’ on Wednesday, November 30, 2022, at 1.00 pm CST. The Sprout Social team says, “Hear from Bloomberg Media’s marketing […]
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