Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online. Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts. Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent area, it serves to begin... [...]

Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]

The Forbes contributor Jayson DeMers has shared an article highlighting how machine learning is reshaping online search. DeMers says, “Right now, the only known machine learning-based part of Google’s algorithm is RankBrain, an update from 2015 designed to work in conjunction with Hummingbird. In case you aren’t familiar with Hummingbird, it’s the update from 2013 that improved Google’s ability to identify the semantic context for user queries, rather than merely identifying the specific keywords and phrases found within those queries. In other words, it enables Google to understand... [...]

AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate. Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning. Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources. One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... [...]

Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service. Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience. On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small... [...]

Machine learning and artificial intelligence are expected to take our marketing efforts to new heights in the coming days. Michael Brenner, author of The Content Formula and the CEO of Marketing Insider Group, has highlighted five machine learning and artificial intelligence marketing trends for 2018. Brenner says, “From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from... [...]