Upwork highlights machine learning and AI marketing trends for 2018
Machine learning and artificial intelligence are expected to take our marketing efforts to new heights in the coming days.
Michael Brenner, author of The Content Formula and the CEO of Marketing Insider Group, has highlighted five machine learning and artificial intelligence marketing trends for 2018.
Brenner says, “From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.
Here are the marketing technology trends every marketer should keep their eye on as we round the corner to 2018.
IMAGE RECOGNITION ON SOCIAL MEDIA
Thanks to big data, we already know that visual media is a powerful tool for social media engagement. On Twitter, tweets that include visual content receive 150 percent more retweets than text only. On Facebook, posts with images are 2.3 times more likely to get any action. And, of course, social media platforms like Instagram and Pinterest are built upon visual engagement”.
Comments are closed.