Pinterest logo Pinterest is used (and in many cases, loved) by all kinds of people. Its content is so varied and there is so much of it that millions of people regularly visit it to discover the information in their areas of interest. Recipes, car repair, travel, music, and a host of other topics are regularly updated on Pinterest.

In addition, Pinterest is highly visual and attractive to look at. It becomes “addictive” for users. The result is that it has a population that savvy marketers can successfully present their goods and services to, with a likelihood of finding interested prospects who become actual customers.

But this isn’t a sure thing. Marketers need to approach Pinterest with carefully designed marketing campaigns that take advantage of Pinterest’s strengths and fit in with its online culture.

Jeff Bullas‘s team has been analyzing what kinds of marketing work the best on Pinterest. They have found several ingredients that together make marketing successful there.

In an article titled “7 Genius Ways to Boost Your Reach Using Pinterest Marketing”, Jakob Staudal shares their findings. Staudal comments,

“…the easiest way to think of Pinterest is simply as a search engine like Google, but with the added bonus of encouraged group participation and collaboration.

While you don’t need followers to increase your brand-awareness on Pinterest – something heavily encouraged on platforms like Twitter or Instagram – you do need to be aware of the value in the longevity of your pins, as they can be searchable for months, even years, later.”

Then, as the title promises, he shares 7 things that make a Pinterest post attractive to visitors, such as, “Use keywords in pin descriptions and redirect traffic.”

Read all the seven keys to improved Pinterest marketing here:

7 Genius Ways to Boost Your Reach Using Pinterest Marketing

JeffBullas.com

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