Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can:➤ hang out together➤ get the news about your current activity, plans, and interests➤ participate in training and product launches you do.There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home.You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]
Archive for the 'Social Media Marketing' Category
Marketing on Reddit involves engaging with niche communities by providing valuable insights rather than overt promotions. Effective Reddit marketing builds brand awareness and trust by participating authentically in discussions aligned with users’ interests.MarTech contributor Constantine von Hoffman has published a comprehensive article on Reddit marketing.He says, “Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms... [...]
The generational divide on social media is evident, with younger generations favoring platforms like TikTok and Instagram, while older generations prefer Facebook and LinkedIn. This split influences content styles and engagement trends, as each generation brings unique expectations and preferences to digital interactions.Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Bridging the Generational Divide on Social’.In This Episode:Generational perspectives on social mediaGen Z’s unique social media journeyMillennial and Gen X social media... [...]
Data-driven insights use real-time data to guide decisions, making strategies more precise and effective. By analyzing trends and patterns, businesses can better understand customer needs and improve outcomes.Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How to Find a Balance with Data-Driven Insights‘The Convince & Convert team says, “In this episode of Data-Driven Decisions, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, an audience research tool that helps organizations understand their... [...]
HubSpot has published an article answering the question ‘How Often to Post on Social Media for Business?’.Daria Marmer says, “In this post, I’ll explore different social media platforms and share the ideal number of times to post each week and the best times to share content when you do post.Pro tip: When you know what frequency works for your business, Social Inbox can help you stay on top of your schedule. You can plan out content for each channel, schedule it, and it’ll automatically go live exactly when you want it to.When is the best time to post on Facebook?Facebook... [...]
A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind.Convince & Convert has published the latest episode of the ‘Social Pros Podcast’ titled ‘Building Ideal Customer Profiles for Social Media Success‘This episode covers the following:How ICPs differ from customer personas or archetypesThe type of data you need on customers to help you create the best contentHow the Trust Insights team identifies customer needsHow to define or redefine your ICPHow to use your ICP for creating targeted... [...]
Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment.MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’.Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]
AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner.This episode covers the following:Why AI is Reshaping Industries Potential of Generative... [...]
In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz.This episode covers the following:Why Instagram Matters to Marketers TodayThe Latest... [...]
The latest ‘Masters in Marketing’ video is titled ‘How to Build a Brand as an Entrepreneur’.This video covers the following:The power of strategic naming for your brandHow to develop and position your products effectivelyTips for creating and managing social media accountsThe importance of DIY in the early stagesSmart ways to invest in your businessInnovative uses of AI tools in content creationStrategies for diversifying your income streamsCommon mistakes to avoid in your branding journey.Masters in Marketing [...]