How to Find a Balance with Data-Driven Insights [Podcast]
Data-driven insights use real-time data to guide decisions, making strategies more precise and effective. By analyzing trends and patterns, businesses can better understand customer needs and improve outcomes.
Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How to Find a Balance with Data-Driven Insights‘
The Convince & Convert team says, “In this episode of Data-Driven Decisions, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, an audience research tool that helps organizations understand their audiences better. Rand explains how SparkToro helps businesses learn about and target their audiences, and shares examples of users who have seen success with the platform.
We hear his thoughts on common mistakes marketing teams make, such as relying too much on Google and Meta ads, and why sometimes more unconventional marketing can achieve better results. Rand also shares his balanced take on the use of data to drive decision-making. While data can be a great guide, there are certain blind spots that the data can’t tell you about. Rand recommends a more balanced approach to data usage and supplementing data-driven insights with experimentation, intuition, and direct customer conversations to really get to know your customers.”
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