SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share.

Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks.

He says, “Let’s get into the actionable tips that you can implement.

1. Match search intent

At 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog.

Search volume for the keyword, "basketball shoes"

But you’d be mistaken.

If we look at the SERPs for “basketball shoes,” we’ll see the results are mostly e-commerce category pages from online retailers.”

SEO Copywriting: 13 Tips to Create Great Content That Ranks


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