Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.” [...]
Archive for the 'SEO Tips' Category
Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]
The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach The book that cost him $36,000. Ahrefs [...]
A SaaS landing page is a focused web page designed to showcase a software product, highlight its key features, and drive user sign-ups or trials. It combines compelling visuals, clear messaging, and strong calls-to-action to convert visitors into customers. MOZ has published the latest episode of the Whiteboard Friday video ‘Optimizing Your SaaS Landing Pages in 2025’ featuring Liraz Postan. The MOZ team says, “Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product... [...]
SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring Miracle Inameti-Archibong. The MOZ team says, “When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations... [...]
Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina Azarenko. The MOZ team says, “Discover three hidden technical SEO issues silently sabotaging your website! In this edition of Whiteboard Friday, republished from the Moz archives, SEO expert Kristina Azarenko reveals... [...]
Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]
AI keyword research leverages machine learning to analyze search trends and user behavior for more accurate, data-driven keyword suggestions. It streamlines SEO strategies by identifying high-impact terms with greater efficiency and precision. Semrush contributor Rachel Handley has published an article on using free chatbot tools for AI keyword research. She says, “Unlike traditional keyword research tools, chatbots don’t have direct access to search engine data. That means chatbots can’t reliably tell you how popular a keyword is or how difficult it is to rank for. And this can make... [...]
Repurposing content with AI allows creators to transform existing material into various formats—like turning blogs into videos or podcasts—quickly and efficiently. This boosts engagement while saving time and maximizing the value of original content. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Repurpose Your Content With AI’ featuring Garrett Sussman. The MOZ team says, “Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content.... [...]
AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “How should you stay ahead as AI reshapes search? What do AI Overviews mean for your SEO strategy? What’s the future of SEO & content marketing? Don’t... [...]