Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!” [...]
Archive for the 'Search Engine Marketing' Category
This is a reminder for the SEJ webinar to be held on November 15, 2023. With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. Search Engine Journal is hosting a webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on Wednesday, November 15, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer, and people are feeling different ways about it. Some people are feeling really skeptical about it, and they’re really worried that the outputs from generative AI aren’t going to comply with EEAT principles. That’s experience, expertise,... [...]
Content Marketing Institute has made available a replay of its webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’. The CMI team says, “The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy isn’t complete without them. Conductor’s SEO and content marketing experts, Alex Carchietta and... [...]
Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]
Search Engine Land has published an in-depth article on avoiding search marketing burnout. Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are exceedingly high. And all of this leads to burnout. Understanding burnout Burnout is not a myth or a sign of weakness. It’s not something we should be ashamed of or hide from. More than 89% of Americans have experienced burnout in the past year.... [...]
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? The latest The SERP’s Up SEO podcast episode is titled ‘SEOs working well with non-SEOs for success’. The WIX SEO Hub team says, “We dive into how SEOs can best work this designers, devs, content creators, and beyond to build the best and most optimzied site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO... [...]
This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture... [...]
Structured data is data that is organized and formatted in a specific way to make it easily readable and understandable by both humans and machines. It is typically achieved through the use of a well-defined schema or data model, which provides a structure for the data. MOZ has published the latest episode of the Whiteboard Friday video ‘What GPT Means for Structured Data’ featuring Tom Anthony. The MOZ team says, “When we talk about context within the frame of reference of SEO or search, we’re typically talking about either implicit context, which describes the searcher,... [...]