HubSpot Shares 16 Video Production Tips
Video production and marketing involve creating engaging visual content to promote brands, products, or services across platforms. It boosts audience engagement, builds trust, and drives conversions by leveraging the power of storytelling and visual appeal.
HubSpot contributor Sophia Bernazzani Barron has published an article featuring
She says, “Before I go any further, I want to address the elephant in the room.
Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video format.
You can check out the latest stats on video marketing here.
Short-form videos have become increasingly popular with the rise of TikTok, Reels on Facebook and Instagram, and YouTube Shorts. These tend to be low on the production scale and create a more real-life effect.
Best of all? They can be edited quickly and easily with AI-enabled tools like Clip Creator.
That said, not all short-form videos are minimally edited. Commercials, B2B videos, and other types of short-form content (under 5 minutes) are often highly produced.”
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