Amplifire has been available for 2 days, now, and has sold well over 1000 copies.This intuitive software can help you build your opt-in list , sell products, gather CPA commissions and more.It creates full-page attention-attracting screens they call “conversion mats”, and it has the simplest drag-and-drop system available in any similar software. They (Tom, Stuart and Ayoub) have created a real-time demo to show you how easy it is to set up campaigns.With this new software, it is easy to:• Create full-screen Calls-to-Action that grab your visitor’s attention (and get... [...]

Leslie Ye says, “Ah, emails.Love ‘em or hate ‘em (I fall into this camp), emails are crucial to sales, and reps have to be good at writing them. But emails are a difficult medium to master.Thankfully, you don’t have to do it alone. There’s a whole world of email apps and extensions that make it easier for you to improve your writing. We’ve picked five of the best.5 Apps That Improve Sales Emails, Fast1) CrystalEveryone communicates differently; more importantly, everyone likes to be addressed differently. Crystal is a Gmail extension that aims to help professionals “communicate... [...]

Jose Cebrian says, “Every company has digital marketing challenges that are unique to their industry, their selling model (direct to consumer/wholesale/hybrid), their technology stack and their organizational structure. But acquiring first-party data to create a true model of customer journey is a struggle that persists across the board.This post will focus on a topic that I believe is at the heart of a successful addressable marketing strategy: growing email and SMS lists.More touches generally mean more responses, which is ultimately what we’re after. To be effective, you need to maximize... [...]

Monica Montesa says, “How often should you email subscribers?It’s an age-old question for anyone who sends email. You want to keep subscribers engaged, but you don’t want to give off that needy, stage-five clinger vibe. Nor do you want to get lost in the inbox.So what’s the magic number of times you should email subscribers?The answer is…It depends.I know, I know. That isn’t exactly what you were looking for. But let me explain.How often your subscribers want to receive emails from you depends on a variety of factors, including the people who make up your email list, the type... [...]

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click.The only thing scarier than hitting publish is complete silence afterwards. No page views, shares or comments after all that hard work: a blogger’s worst nightmare.It takes guts to put yourself out there as a blogger, so don’t let your best work go to waste. Use these tips to maximize each piece of... [...]

Brandon Olson says, “I know the feeling. You’ve got something of value to offer. Maybe it’s a new product that’s fresh from production and ready to be shipped. Or maybe you’ve finally decided to launch the consulting business you’ve always been thinking about. Regardless, you have a beautiful, problem-solving widget and you’re only lacking one small ingredient to catapult you to success…an audience.You’ve talked to a few companies that swear up and down that if you buy an email list from them, you’ll acquire only bona fide, opt-in email addresses.If you find yourself in... [...]

Regina Love says, “For leading athletic retailer Finish Line, a memorable customer experience means focusing on product, presentation and people.During MarketingSherpa Email Summit 2015, after presenting his session on “What Customers Want,” Erin Hogg, Reporter, MarketingSherpa, interviewed 2015 MarketingSherpa Best-in-Show Award Winner, Aaron Buchanan, Digital Personalization Manager, Finish Line. His session presented marketers with information on how they could turn basic segmentation practices into highly personalized, multichannel campaigns”.Finish Line Tells Us What Customers... [...]

John Bonini says, “Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. However, as the applications and devices people use to view emails continue to evolve, the prospect of optimizing for the inbox... [...]

Tom Tate says, “Back again with another fresh episode of the Ask Me About Email Marketing podcast, the show where we’re talking about all things email marketing and no questions are off limits.For today’s episode, we’re stepping into the world of Jay Moore, one of our email marketing experts who has been working at AWeber for 8 years! Jay has seen the industry evolve quite a bit over the past decade and is has plenty of knowledge to drop.In this episode you’ll learn:What major changes have impacted email marketing over the years.How to convert casual subscribers into loyal paying... [...]

Ben Davis says, “Marketers in the West are currently fascinated by WeChat’s success in the East.I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.Understanding the consumerGetting into the consumer’s head involves thinking about our long-inculcated awareness of the broadcast and the private.The... [...]