Marketing land contributor EJ McGowan has shared three challenges email marketers are facing in 2018 and the solutions to enable them deal with those challenges.McGowan says, “The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018.Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned.1.... [...]

AWeber team has published a video in the series ‘Everything You Need to Know about Using GIFs in Email’. This particular video focuses on the use of GIFs.Michael Smith says, “GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows.At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails.I breakdown a list of GIF best practices in my latest... [...]

Email marketing is seeing a great jump in the Return on Investment in last couple of years. Marketers earn $44 against each dollar spent on email campaigns.To help marketers discover more ways to enhance their success in email marketing, Econsultancy columnist Ben Davis has shared answers to five prominent email marketing questions.Davis says, “The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation.We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry... [...]

A Campaign Monitor study states that in email marketing – ROI per every dollar spent is $44 (in 2016) which was $38 in 2015. This strongly signifies and defends the inevitability of email as one of the most successful tools for marketing. MOZ columnist David Mihm has published an article titled “Why Search Agencies Should Embrace the Adjacency of Email Marketing” citing the ways to enhance email marketing campaigns and optimizing other forms of email marketing.On ‘why agencies should offer email’, Mihm says, “Local businesses might be more aware of email’s... [...]

Making your subscribers open and respond to your emails or take actions is one of the biggest challenges that we marketers face today.But at the same time email marketing is one of the most successful forms of marketing that surely gives good ROI.HubSpot columnist Aja Frost has shared seventeen email subject lines that can help you improve your open rates.Frost says, “Use these subject lines knowing that they’ve been tried, tested, and verified to work by reps around the world.1) “Have you tried [restaurant in prospect’s town]?”The salesperson who suggested this... [...]

Email marketing as we know it is one of the most successful and most used forms of marketing. Depending upon the content of your email including the subject, body and the offers they have, you might have experienced ups and downs in your email marketing results.Martech columnist Brent Sleeper has shared five ways to make your emails irresistible and achieve your marketing goals.Sleeper says, “As marketers, we need to remember that word, gestalt, whenever we’re tempted to lean on a checklist of features or specs to market a product. The reason is quite simple: user and customer experience... [...]

Since email marketing is one of the most used and oldest forms of marketing, it needs renovation in terms of the design and content we send to the prospects and clients.AWeber columnist Annie Chun has shared six email template design tips to help marketers plan better campaigns.Chun says, “More than 260 billion emails are sent around the world every single day.So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve... [...]

Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding.AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation.Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices,... [...]

Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action.When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects.ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks.Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as... [...]

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails.Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate.So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]