Content marketing is a creative task. Quality content helps you stay connected to your audience and drive them to take the desired action. Search Engine Journal contributor Himani Kankaria has published an article highlighting 21 content creation mistakes that impact ROI. She has also shared some useful tips to fix these mistakes. She says, “See if any of these may be happening in your content marketing operation. 1. No (Or Little) Discussion On “Who” One of the biggest content creation mistakes is to miss out on discussing who will consume your content with the people creating it. Marketers... [...]

You can create great content with proven research and writing tools. By combining the power of such technological advances, you can achieve desired results. Content Marketing Institute contributor Irina Weber has published an article highlighting 10+ tools to spark content creation. She says, “Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some to help you find great content ideas to which your audience will respond. 1. Follow your industry Research and analyze websites to stay updated or... [...]

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition. Content Marketing Institute is hosting a webinar ‘Creating Favorite Content: Stealable Ideas For Better Video Marketing’ on Wednesday, November 3, 2021, at 11.30 am ET. The CMI team says, “Join Marcy Dobozy, VP... [...]

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition. Content Marketing Institute is hosting a webinar ‘Creating Favorite Content: Stealable Ideas For Better Video Marketing’ on Wednesday, November 3, 2021, at 11.30 am ET. The CMI team says, “Join Marcy Dobozy, VP... [...]

MOZ has published a new video ‘How to Make Newsworthy Content’ featuring Amanda Milligan. The MOZ team says, “Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to see Amanda’s full presentation — A Live Guide to Finding & Filling the Gaps in Your Link Strategy — along with our other incredible speakers!”. MOZ  [...]

To produce quality content, you need to learn how to proofread and edit it. By removing grammatical errors and making your content easy to follow, you can make it more reader-friendly. Content Marketing Institute’s Ann Gynn has shared some useful content proofreading and editing tips. She says, “With your editor’s hat on, follow this five-step process: Make sure you understand the overall purpose of the piece of content for the audience and  the brand before you read the first word. TIP: Require content creators to write one or two sentences at the top of the content to explain... [...]

Quality content enables you to reach your conversion goals. It can help you expand your network, persuade your audience and improve sales. Search Engine Journal contributor Danny Goodwin has shared 10 useful tips for creating high-quality content. He says, “Once you’ve set the parameters necessary to analyze the success or failure of your content marketing strategy, it’s time to start producing. Here are 10 tips to keep you on track. 1. Know Your Search Intent and Call to Action Search intent is the reason behind someone seeking out information online. They may be searching for general... [...]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions”. How to Resolve Duplicate Content MOZ  [...]

High-quality content enables you to reach a wider audience and make more sales online. Elements such as persuasiveness make your content stand out and perform well. Search Engine Journal and Semrush have published a guide called ‘7 Winning Content Writing Tips for 2021’. The Semrush team says, “We’ll take you through seven top tips for writing impactful content in 2021. 1. Start with Your Goals No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail. Firstly, without goals, you have nothing to measure... [...]

By creating quality content online, you can grow your reach and promote products and services for making more sales. Entrepreneur Magazine contributor Bhavik Sarkhedi has shared six skills you need to become a successful online content creator. He says, “If you follow the principles below, you’ll quickly establish yourself as a creation leader, drawing qualified prospects ready to solve their problems. Search engine optimization You must make your content appealing to search engines in today’s marketing square. Hone your writing abilities helps, certainly, but also use SEO tools... [...]