Guide to Creating Winning Content
Search Engine Journal and Semrush have published a guide called ‘7 Winning Content Writing Tips for 2021’.
The Semrush team says, “We’ll take you through seven top tips for writing impactful content in 2021.
1. Start with Your Goals
No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail.
Firstly, without goals, you have nothing to measure your success. You also have no direction.
We recommend using SMART objectives to kickstart your content marketing plan – that is, your goals should be specific, measurable, achievable, relevant, and time-bound.
To ensure they are, answer the following questions with your team:
- What do you need to achieve and by when?
- How will you measure your success?
- Can you do it with your current resources?”
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