The latest MOZ blog post is titled “Want a Viral Hit? Here Is an Inside Look at Our Ideation Process”.Kelsey Libert says, “Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn’t have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success”. Want a Viral Hit? Here Is an Inside Look at Our Ideation Process MOZ Blog [...]

The latest article on ‘Business 2 Community’ is titled “How To Build A Comprehensive Social Media Strategy”.Angela Hausman says, “Do you have a social media strategy?Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook?Did you tie metrics to your strategy to monitor and improve your ability to reach your goals?”. How To Build A Comprehensive Social Media Strategy Business2Community.com [...]

The latest post on ‘Mashable’ is titled “Facebook Improves Tools for Measuring Brand Pages”.Kurt Wagner says, “Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages.On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks... [...]

The latest ‘Econsultancy’ blog post is titled “B2B SEO demystified: a content marketing case study”.David Moth says, “As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content.Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content”. B2B SEO demystified: a content marketing case study... [...]

The latest article on HubSpot blog is titled “Blog SEO for the Modern Marketer: How to Optimize Your Posts”.Meghan Keaney Anderson says, “With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics.Despite the revolving door of new algorithms and search engine policies, the fundamentals”. Blog SEO for the Modern Marketer: How to Optimize Your Posts HubSpot [...]

The latest article on  ‘Marketing Land’ is titled “The Other C Word: Your Key to Great Content Marketing”.Doug Kessler says, “Most content marketing is intelligent and strategic and professional. But it’s also a bit… limp. Middle-of-the-road. Safe.That’s what Velocity’s recent SlideShare, “The Other C Word,” is all about.I’ve embedded it here—to save you googling—and then added some great examples of confident content marketing below.When Ann Handley of MarketingProfs (annhandley.com) read “The Other C Word,”... [...]

The latest article on ‘The Forrester Blog’ is titled “B2C or B2B? That Is So The Wrong Question”.Peter O’Neill says, “Peter O’Neill here. Today, I was just polishing off my presentation deck for my upcoming workshop, “Achieve Revenue Acceleration Through Better Content Distribution,” at DMA 2013 this weekend and was debating whether I needed a slide that set the right expectations about B2B marketing versus B2C. This is a common discussion point with clients in my experience. Many of the documented marketing stories and best practices seem unsuitable for B2B marketers, they claim.... [...]

The latest article on  ‘Marketing Land’ is titled “Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement”.Greg Sterling says, “In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools.Rather than asking users to select a particular an unit, the company now will provide a list of objectives and take marketers... [...]

The latest article on ‘MarketingProfs’ is titled “Seven Tools for Finding Great Content to Share”.Ian Clary says, “Not enough time to find the best content to share with your audience?Too many articles to read to keep up with on what’s going on in your industry?Many great tools are available to help you share content. Some are free or low-cost; some, with more functionality and more geared toward the enterprise market, are priced higher.In this article, I focus on seven low-cost tools that will help with you find and share great content”.Seven Tools for Finding Great... [...]

The latest article on ‘Business 2 Community’ is titled “Top 7 Tips for Video Marketing on Facebook”.Anish Patel says, “Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official launch date, there are many other video marketing tools that already exist which can help businesses grab the attention of Facebook fans... [...]