The latest article on HubSpot blog is titled “10 Nonprofits That Are Totally Nailing Pinterest Marketing”.Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission”. 10 Nonprofits That Are Totally Nailing Pinterest Marketing HubSpot [...]

The latest article on ‘MarketingProfs’ is titled “Social Media Spam Up 355%”.Ayaz Nanji says, “From January to June of 2013, there was a 355% growth of spam to the typical social media account, according to a recent study by Nexgate.The report, which was based on an analysis of 60 million pieces of unique content written by over 25 million social accounts, found that there has been a significant increase in both the amount of social spam and in the number of ways that it is distributed.Simple text- and link-based posts were found to be the most popular types of social media spam,... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009”.Amy Gesenhues says, “A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today.The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types... [...]

The latest article on ‘Business 2 Community’ is titled “A Guide to Google Hummingbird (Infographic)”.Chelsi Stenger says, “News of Google’s Hummingbird algorithm update has generated buzz all over the Internet, and eager content marketers are already trying their best to plan and adapt for the latest update. And just like any other Google algorithm update, Hummingbird has brought on many changes that have marketers wondering if their own content marketing strategies might be affected”. A Guide to Google Hummingbird (Infographic) Business2Community.com [...]

The latest article on the ‘The Future of Ink’ blog is titled “Connect with Your Audience Through the Power of Content″.Marnie Pehrson says, “Thesingle biggest factorthat makes marketing and promotion work is content. Whether you’ve hired a marketing service to promote you or you’re doing the work yourself, you need to be putting outinformative contenton a consistent, ongoing basis.Throughthe power of quality contentyou can formbonds of connectionwith potential and existing clients… eventually transitioning them into loyal fans and repeat customers“. Connect with Your Audience... [...]

The latest article on  ‘Marketing Land’ is titled “Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking”.Ayaz Nanji says, “Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.An overwhelming majority (87%) of the organizations surveyed say they create their own original content; 24% use content written or produced by outside vendors; and only 17% are curating content... [...]

The latest article on ‘MarketingProfs’ is titled “IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total”.Greg Sterling says, “The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year.Almost all ad formats/categories were up in real-dollar terms. However percentages were down because of the rise of mobile”. IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total Marketing... [...]

The latest article on ‘MarketingProfs’ is titled “Collect Email Subscribers With Landing Pages That Convert At 50%”.Chris Hexton says, “Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%.That’s an impressive figure!Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the moment the customer hits your landing page to the moment they receive and react to your emails.Perhaps best of all, dedicated email landing... [...]

Shawn Collins’ latest blog post is titled “KissMyAds Introduces Mobile Traffic Switch to Segment Mobile Traffic”.Collins Says, “Mobile performance marketing network KissMyAds, based in Cologne, Germany, has announced the launch of their new technology called Mobile Traffic Switch.The new feature enables publishers to segment their mobile traffic, and it provides advertisers with a new degree of traffic targeting, according to KissMyAds.The switch filters mobile traffic, according to numerous criteria like country, operator, mobile device, operating system, 3G/WiFi, and also payouts”.... [...]

The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: The Future Of Web Content Management Needs To Dazzle”.Mike Gualtieri says, “Maybe it’s time to change  to your web content management strategy? Web content management (WCM) systems have been around since the dawn of the Web in the 1990’s, but have evolved and undergone significant enhancements in the past few years to support the dazzling digital experiences customers have come to expect. No one knows this better than Forrester Senior Analyst David Aponovich,  an expert on web content management... [...]