The latest article on Business Insider is titled “Microsoft, Google And Apple Now All Want The Cookie To Die”.Aaron Taube says, “A sad day for cookie fans everywhere.Not even a full month after it was revealed that Google is working on an internet tracking technology to replace the cookie, Ad Age’s Tim Peterson reports that Microsoft is considering an alternative of its own to track users across its devices, operating systems, and onlineThe technology Microsoft is developing would track users on computers, tablets, and smartphones that run Windows operating systems,... [...]

The latest article on ‘Business 2 Community’ is titled “Social ROI is NOT Dead”.Steve Parker says, “A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. While we aren’t one to argue data, we would like to respectfully offer our take on some of the key points made:The article begins, “many brands are moving away from metrics that purport to measure ROI on social media.” Data from the study reveals that the percentage of marketers who use a revenue-per-customer metric on social channels declined from 17% in 2010 to 9%... [...]

The latest post on ‘Mashable’ is titled “Social Advertising Tips for Your Business”.Lauren Indvik says, “For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story — and there are plenty — there are hundreds, if not thousands, of small business frustrated by their attempts to attract customers throughFacebook, Twitter, Tumblr, Foursquare, Pinterest, etc.The problem, fundamentally, is that small businesses are on social media because they feel that they should be — not because it fits into some... [...]

The latest ‘Econsultancy’ blog post is titled “How to measure the effectiveness of ecommerce videos”.Melody King says, “Every ecommerce site needs video, which helps drive interest and engagement from consumers,  but how do you know if videos actually bring any money to the bottom line?As a general rule, shoppers love videos, since they show off products in a way that still images can’t.But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?”. How to measure the effectiveness of ecommerce... [...]

The latest article on HubSpot blog is titled “The Worst PPC Mistakes Beginners Make (and How to Avoid Them)”.Larry Kim says, “I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again.These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC”. The Worst PPC Mistakes Beginners Make (and How to Avoid Them) HubSpot [...]

The latest article on  ‘Marketing Land’ is titled “Forget the Funnel, Use the Sales Radar to Find the Invisible Sale”.Tom Martin says, “In my earlier days, as a vice-president of business development, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. But the last client I picked up at my current firm took exactly one call and a meeting over beers.Exact same result. Far less effort and expense.So what am I doing differently today to create that streamlined, one-meeting-and-a-beer pitch? Simple, I stopped being limited... [...]

The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”.Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results.Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round”. Autotrader on integrating SEO, PPC and social ‘Econsultancy’ Blog [...]

The latest post on ‘Mashable’ is titled “Report: Twitter IPO Will Launch Nov. 15”.Kurt Wagner says, “New information from Twitter’s S-1 document has shed light on the company’s expected IPO date, reports PrivCo, a business and financial research company. Updates to the document, which was released last week to the public, mention that Twitter employees can begin to sell shares of the stock on the market beginning Feb. 15, 2014.The typical lock-up period for employees is 90 days, according to PrivCo, meaning they can’t sell stock for the first three months... [...]

The latest article on HubSpot blog is titled “10 Nonprofits That Are Totally Nailing Pinterest Marketing”.Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission”. 10 Nonprofits That Are Totally Nailing Pinterest Marketing HubSpot [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Use Content To Convert The Invisible Sale″.Baer says, “Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional”. Use Content To Convert The Invisible Sale Jay Baer’s ‘Convince & Convert’ Blog [...]