The latest article on HubSpot blog is titled “10 Ways to Make Your Content More Fun to Read”.Pamela Vaughan says, “”But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to.But I’m going to fight you on this one because, hey, I’m a B2B content creator, too. And we”.10 Ways to Make Your Content More Fun to ReadHubSpot [...]

The latest post on ‘Mashable’ is titled “Windows 8.1 Now Available for Pre-Orders”.Stan Schroeder says, “Microsoft has made the first major update to its latest OS, Windows 8.1, available for pre-order in the United States ahead of its official Oct. 18 launch in stores.The new version brings back the Start button. New desktop customization options are also available, and several new apps — such as Calculator and Sound Recorder — were added. Older ones, such as SkyDrive and IE11, received an update“.Windows 8.1 Now Available for Pre-OrdersMashable.com [...]

The latest article on  ‘Marketing Land’ is titled “Rethinking The Lowly Thank You Page”.John Paul Mains says, “Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best landing page and what to do to convert every visitor with its brilliant magnificence. Don’t get me wrong, the landing page deserves the huge amount of attention it gets. But if all you’re doing is giving visitors a confirmation message when they click Submit, you’re missing a big opportunity to engage with your... [...]

The latest article on  ‘Marketing Land’ is titled “Google Debuts AdWords Cross-Device Conversion Estimates, Phone and In-Store Conversions Coming”.Ginny Marvin says, “In its first step in capturing the complete conversion impact of AdWords campaigns, Google launched a new conversion type today called estimated cross-device conversion.Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the greater population. The company says phone calls and in-store activity will soon be included... [...]

The latest article on ‘MarketingProfs’ is titled “2014 B2B Content Marketing Benchmarks, Budgets, and Trends”.Ayaz Nanji says, “Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.The report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF), is published by MarketingProfs and the Content Marketing Institute, and sponsored... [...]

Alex Becker says he routinely ranks for keywords that get 5k, 10k, even 20k searches per month.Three principles direct his work to accomplish this:• Google favors sites structured in silos, especially sites with strong internal linking• Google give preference to relevant and unique content. They are trying to benefits their searchers, after all.• Video, especially YouTube video, rises to the top of the search resultsAnd, one more thing, Google still honors relevant, high PR links. And for the foreseeable future, it will continue to highly rank sites with high-authority links... [...]

The latest article on ‘The Forrester Blog’ is titled “The Social Technographics Score Helps Marketers Create Better Social Strategies”.Nate Elliott says, “We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences.Since 2007, Forrester’s Social Technographics® ladder has helped marketers understand how social their audiences are, and in which social behaviors those audiences engage. But social media adoption has matured, and today the vast majority of online users engage with social tools.... [...]

The latest article on ‘Business 2 Community’ is titled “Facebook Likes: How to Build a Better Audience”.Jamie Cartwright says, “For companies like ours, a small-medium sized B2B business working within a rapidly expanding global network, it’s hard to fall in love with Facebook.When I look at Weidert’s “likes” on Facebook (334) versus our number of Twitter followers (2,238) and LinkedIn followers (543), it often feels like we just started our page. Each month, our Facebook growth feels slow and our reach looks small, and often, it’s a frustrating experience”.Facebook... [...]

Soren Jordansen, John Merrick and Cindy Battye have just announced their latest product, Covert Viral Wizard. You may know them from their many best-selling products of the past year or so, 10 in all, and all named “Covert XXX”.Covert Viral Wizard looks like it is going to be well-received, too. In less than 12 hours, over 250 copies have been sold.They have a track record of quality; otherwise, they wouldn’t continue to sell thousands of copies (on average, 6000+ copies for each) of each new product.Their new product is a WordPress theme that makes your blog look, feel and... [...]

Shawn Collins’ latest blog post is titled “What Affiliates Do When Rejected from Affiliate Programs in 2013”.Collins Says, “Affiliates were asked “When an affiliate program has denied you, you typically…” for the 2013 Affiliate Summit AffStat Report.They were given three answers to choose from.The most common answer selected was “Move on, there are plenty of other programs to promote” with 53.8% of affiliates selecting it.Next up was “Contact the affiliate manager to find out why you were denied and try to see if the situation can be remedied”, which was picked by... [...]