The latest ‘Econsultancy’ blog post is titled “Facebook ads: ROI and conversions increase in Q3”.David Moth says, “Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs).It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1.The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x”. Facebook ads: ROI and conversions increase in Q3 ‘Econsultancy’... [...]

The latest MOZ blog post is titled “Why Visitor Analytics Aren’t Enough for Modern Marketers”.Rand Phishkin says, “Visitor analytics tools like Google Analytics provide critical data to marketers, but we need to go beyond that information – both higher level (across competitive leading indicators) and deeper (into business metrics) to truly succeed”. Why Visitor Analytics Aren’t Enough for Modern Marketers MOZ Blog [...]

MarketingSherpa has released a case study titled “Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies”.Courtney Eckerle says, “Social media success is usually judged by the number of likes, pins or retweets an individual post receives. However, the more difficult task for marketers can be creating long-term content and stories to keep followers interested far beyond one post.See how fashion retailer Neiman Marcus created an exclusive product launch around Pinterest and used an editorial content strategy to gain 3,000 Pinterest... [...]

The latest article on HubSpot blog is titled “Personalized Calls-to-Action Convert 42% Better [New Data]”.Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh.But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their interests. For quite some time now, we’ve been discussing the importance of such personalized calls-to-action on your website”.... [...]

The latest post on ‘Mashable’ is titled “Windows 8.1 Available Now”.Peter Pachal says, “Today is the day: Windows 8.1 is now available as a free download for all Windows 8 users. The update includes several new and enhanced features, and notably — perhaps infamously — marks the return of the Start button to the Windows desktop environment.To receive the new version, all existing Windows 8 users need to do is launch the Store app in the modern UI. The Windows 8.1 upgrade will appear as the first large tile on the left; clicking or tapping on it starts the upgrade process“.... [...]

The latest ‘Econsultancy’ blog post is titled “Responsive email design: five case studies and an infographic on how it improves engagement”.David Moth says, “Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses.But even so, it’s an issue that all businesses will have to deal with at some point in the next year or so”.... [...]

The latest article on HubSpot blog is titled “‘Using Pinterest Ads in Your Ecommerce Marketing”.Jennifer Barry says, “Compelling statistics show us Pinterest, is the little social media platform that could. Still often dismissed out of hand as a place to gather recipes and get ideas for bathroom redecoration, Pinterest is changing the game one pin at a time. With over 70 million users, half a million of which are businesses, Pinterest is actually a pretty heavy hitter in the ecommerce department. In fact, this infographic from Gigyashows that Pinterest enjoys 41% of... [...]

The latest article on Business Insider is titled “Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues”.Jim Edwards says, “Facebook’s FBX partners – the companies who buy ads based on tracking cookies inside Facebook’s ad exchange – are making as much as $150 million a year in revenue, according to Karsten Weide, VP-digital media and entertainment at research firm IDC.Until recently, we’ve had very little visibility into just how big Facebook’s ad exchange is. On Facebook’s Q2 2013 earnings call,... [...]

The latest article on Business Insider is titled “5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media”.Jenna Goudreau says, “More than 90% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service, according to Nielsen. It’s partly why Angie’s List, an online aggregator of consumer reviews, now has a market cap near $1 billion – because consumers want and use reviews they can trust.That’s the central theme of digital marketer Paul Rand’s new book “Highly Recommended:... [...]

Handoko Tantra and his partner Ridwan Arifandi are announcing at 10 AM EDT, their newest theme creation, the Amuse Reservation WordPress Theme.Thousands of local businesses work using a reservation system. People make appointments that typically are recorded on paper in a book. Restaurants, hair salons, dog groomers, and dozens of other kinds of businesses use this process.This traditional process is inefficient and prone to errors. It could be done with less effort if potential customers could go to the business website and see the options you have available, select when they would like the... [...]