Content marketing is an open domain that can be improved with the use of different tools. Most social media tools play a pivotal role in strengthening your content marketing efforts.LinkedIn too having more than 500 million users, helps marketers take their content to new horizons.Content Marketing Institute columnist Chuck Hester has shared three ways you can use LinkedIn for content marketing.Hester says, “There are two main ways to publish on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and... [...]

LinkedIn has launched video ads on its platform. The company calls it video for Sponsored Content.Talking about the new ads format, Phil Spitzer says, “Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content lives directly in the news feed as a standalone post.Video for Sponsored Content helps you achieve your marketing objectives across the funnel by:Building brand awareness by telling rich, visual stories... [...]

Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing.DefinitionB2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer.LinkedIn has published a video on ‘LinkedIn Presents the Future: B2B Marketing Edition’ to help marketers know what is ahead for them.We are embedding the video on IMNewsWatch for your convenience.LinkedIn... [...]

With more than 500 million users having diverse interests and expertise, LinkedIn is a great platform to help you get more following. Also the network is the right place to promote your webinars and other events.LinkedIn columnist Alex Rynne has shared five tips to help marketers use LinkedIn for promoting their webinars.Rynne says, “The rationale is clear. But a webinar is useless if no one attends, or if it doesn’t provide legitimate value to both presenter and viewer.With this in mind, we’ll lay out some pointers for putting together an effective B2B webinar, and then promoting... [...]

LinkedIn’s Website Demographics tool allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. By using it in the right manner you can analyze your site performance and grow your business.HubSpot’s Amanda Zantal-Wiener has shared four steps to utilize LinkedIn’s Website Demographics tool.Amanda says, “LinkedIn’s Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. In other words, it sheds light on which types of professionals are visiting the site,... [...]

With more than 500 million users and attractive advertising and promotional features, LinkedIn is one of the most used platforms to market businesses. By using LinkedIn in the right manner you too can get the promotional advantages.Entrepreneur contributor Emily Conklin has shared an infographic that teaches ways to become a LinkedIn power user.Conklin says, “More than 70 percent of employers are using LinkedIn to recruit and hire new employees, so having an effective profile can be the difference between being the preferred candidate and getting beaten by the competition.Your LinkedIn... [...]

The LinkedIn InMail is a feature available to the network’s premium and sales navigator users. InMail messages are sent directly to another LinkedIn member you’re not connected to.For marketers who use LinkedIn to market their products and services InMail could be a great service to reach out more people. HubSpot has published a guide to creating LinkedIn InMails that get results.Aja Frost says, “What if you tripled your typical email response rate? People are three times likelier to reply to a LinkedIn InMail message than a traditional email — so if you’re going... [...]

The Buffer team has published a podcast on ‘The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018’.Brian Peters says, “What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé... [...]

LinkedIn has published an ebook ‘Proven Strategies From the World’s Top Sales Professionals’. This ebook shares information on how the people involved in sales, marketing, and operations use LinkedIn.The LinkedIn team says, “What are the best sales organizations doing differently?We asked dozens of innovative sales, marketing, and operations leaders to share how they embraced LinkedIn as a sales tool, changed their sales culture, and achieved results.Their answers are captured in our eBook “Proven Strategies From the World’s Top Sales Professionals” where you... [...]

LinkedIn is a great tool for brands for targeting right people and companies, understand their needs and engage with a personalized outreach. According to Fortune, LinkedIn now has 500 million users of its business-focused social network.To help brands and marketers empower their sales with LinkedIn, Small Business Trends columnist Pratik Dholakiya suggests four ways.On connecting with niche groups on LinkedIn, Dholakiya says, “Narrowing your focus into a more concentrated market leads to higher engagement and better conversion rates – even when it comes to LinkedIn. Joining up with... [...]