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Thursday, June 4, 2020

Archive for the 'Tumblr Marketing' Category

‘Tumblr arrives Down Under with more local content from brands’ – ‘Mashable’

Jenni Ryall says, “Tumblr has officially launched in Australia. It doesn’t mean much for users of the platform — besides local brands and businesses providing more localised content. The company, founded by David Karp in 2007, has more than 4.6 million users in Australia and 750,000 in New Zealand so it makes sense for the reblogging giant to set up on Aussie shores. Tumblr was acquired by Yahoo in 2013 and comes to Australia in partnership with the local arm of the brand — Yahoo7. The commercial launch will allow Australian brands to create content on the platform to increase... [...]

‘Yahoo Has Apparently Decided It’s Time To Really Cash In On Tumblr’ – ‘ReadWrite’

Lauren Orsini says, “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on. Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes... [...]

‘Ramp up your Tumblr skills with these 21 keyboard shortcuts’ – ‘Mashable’

Amy-Mae Elliott says, “While we sadly can’t help you shirk your work responsibilities in order to spend more time on Tumblr, we can make your time on the platform more efficient. There are some extremely handy keyboard shortcuts that will have you whizzing around the microblogging service like a pro. Get your pinky poised over your control or command key, and read on”. Ramp up your Tumblr skills with these 21 keyboard shortcuts Mashable  [...]

‘Tumblr takes aim at serious writers with ‘big’ update’ – ‘Mashable’

JP Mangalindan says, “Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers. While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on. SEE ALSO: Ev Williams wants Medium to be the next big thing — after he redefines ‘big’ But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that... [...]

‘Tumblr looks to make money off of its creative class’ – ‘Mashable’

Jason Abbruzzese says, “Tumblr has a new plan to attract advertisers, and its most creative users are at the core of that scheme. Creatrs Network is a new program that recruits artists on the blog network, and aims to leverage their talent with advertisers. Marketers will now have the option to tap a variety of artists curated by Tumblr for advertising content. Artists are paid an agreed-upon rate by Tumblr, with no revenue split on any ad buys. All work used for ads is licensed from the artists”. Tumblr looks to make money off of its creative class Mashable  [...]

‘Explore Trending & Recommended Posts at Tumblr’ – ‘Website Magazine’ Article

Allison Howen says, “Tumblr has been busy rolling out updates as of late, with the newest one being an “Explore” feature to help users discover content. The new feature is visible at the top of the dashboard under a new compass icon. According to Tumblr, the feature will help users find a variety of content, including recommended posts that are based on previously liked items, as well as trending content, staff-picked content and other top posts. It is important to note that the Explore feature is just the latest in a string of updates for the social blogging platform, which include... [...]

‘Tumblr Opens App Up to New Ad Display’ – ‘Website Magazine’ Article

Derek S. says, “As more consumers continue to flock to social media, networks are constantly looking for ways to capitalize on their popularity and increase their earnings. Popular blogging network Tumblr has announced that it is launching a new ad service called Tumblr Sponsored Apps. The new service is a mobile ad product that enables companies to have app install ads displayed inside the Tumblr app. The ads will be available for viewing on both Tumblr’s native iOS and Android app. The first ads that will be displayed on the blogging platform are from gaming companies Gree, Big... [...]

‘Tumblr Expands Sponsored Capabilities With Mobile App Install Ads’ – ClickZ Blog

Yuya Chen says, “The social blogging platform has added an “install app” button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Yahoo-owned Tumblr has introduced “Tumblr Sponsored Apps,” a new mobile ad unit, to attract more ad dollars. The new ad unit will allow app publishers to target the Tumblr community with creative sponsored posts that are designed to encourage users to download mobile apps from the iTunes App Store and Google Play through an “install app” button”. Tumblr Expands Sponsored Capabilities With... [...]

‘Tumblr Is Rolling Out Its First Autoplay Video Ads Today’ – ‘Marketing Land’ Article

Martin Beck says, “Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted Posts that included video but the new offering takes advantage of Tumblr’s updated video playerthat starts videos automatically, though muted until a user clicks to activate audio. The autoplay... [...]

‘Tumblr Partners With Ditto Labs To Scan Photos For Brand Affinity’ – ‘Marketing Land’ Article

Martin Beck says, “Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site everyday. As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for brand-related data. Compared to text, photos are a notoriously tough nut to crack for consumer intelligence; people usually don’t include complete or accurate caption information about the photos they share online. That leaves marketers... [...]