Social media ROI is a metric that measures the value of social media activities compared to the investment made. It’s a measure of spending versus value.HubSpot has published a new video ‘How To Measure Social Media ROI’ featuring five tips to improve it.The HubSpot team says, “Are you struggling to measure your Social Media ROI? Stop guessing and start knowing with our 4 proven tips that will help you measure the effectiveness of your social media campaigns. In this video, we cover everything from expense tracking and revenue attribution to sentiment analysis... [...]

AI content marketing uses AI and machine learning programs to help with content planning, creation, distribution, analysis, and reporting.MarketingProfs is hosting a webinar ‘The AI Content Storm: Will You Sink or Swim?’ on Thursday, November 2, 2023, at 2:00 pm ET.The MarketingProfs team says, “Asked to do more with less? AI has answered the call, allowing you to produce high-quality, personalized marketing content to meet every demand.But using AI to increase productivity and create more assets will backfire if your content machine isn’t properly prepared. You may find... [...]

Digital Marketing Institute has published ‘The Key Social Media Platforms – A Complete Marketing Guide’ e-book featuring information about main social media platforms as well as rising stars.The DMI team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch.A quality social... [...]

Most marketers rely on third-party data such as industry targeting in social media advertising. But it’s a lot of waste on companies you can’t even work with. And if you’re not targeting your exact buyer with the right offer, you’re not going to get the results you want to see.MarketingProfs is hosting a webinar ‘How to Make Paid Social Work for B2B SaaS’ on Thursday, October 26, 2023, at 2:00 pm ET.The MarketingProfs team says, “Luckily there’s a social media advertising framework that you can use to target your ideal SaaS clients in any B2B industry—helping... [...]

The Twitter algorithm is a complex system that ranks tweets on a user’s timeline. The algorithm uses several factors to rank content.Neil Patel has published a new video ‘Twitter’s algo has been open-sourced’ talking about the Twitter algorithm.He says, “Twitter, one of the world’s most influential social media platforms, has long been associated with its closely guarded algorithm, which determines the content that appears in users’ feeds. For years, the inner workings of this algorithm have remained a well-kept secret, shrouded in mystery and the subject... [...]

Content promotion is the process of distributing blog posts and other resources through both paid and organic channels. You need to choose the proven tactics to reach your target audience at the right time. HubSpot has published a new video ‘How, Where, and When to Publish and Promote Your Social Media Content’ featuring information about a free course.The HubSpot team says, “Are you getting the most from your social media content strategy? If not it might be because you’re not tailoring your offerings for each platform! In this video, we’ll walk you through... [...]

A social media strategy is a plan that outlines how you will use content to grow your brand and reach your goals on social media platforms.Search Engine Journal contributor Annabelle Nyst has published an article featuring 11 steps to creating a social media strategy.She says, “Let’s look a little closer at what else makes social media marketing so powerful.Increased Brand AwarenessThere are 4.8 billion social media users worldwide, representing almost 60% of the total global population. That’s a sizeable audience and a promising one for marketers.Whether you’re looking to attract... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create Experiential Marketing Campaigns’ featuring Katie Rudy.The SME team says, “Are your clients asking for experiential marketing? Looking for examples of campaigns that delivered memorable experiences at scale? Discover how a new agency owner is focusing on experiential marketing services.”[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=UhMsAwASQIw’]Social Media Examiner [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Improve Your Instagram Results: Small Changes With Big Impacts’ featuring Melissa Jade Beason.The SME team says, “Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? Discover how to improve your Instagram account.”[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=F6VeSt0QpVQ’]Social Media Examiner [...]

Meta has announced a new AI assistant (for WhatsApp, Messenger, and Instagram in the US) that can generate both real-time information and images from text prompts.The Meta team says, “Here’s an example of how you might use Meta AI:Imagine you and your friends are in a group chat discussing which trailhead to try in Santa Cruz. Meta AI surfaces options directly in the chat, so you can decide as a group which location to explore. What if after the hike you want a creative way to commemorate the day? Meta AI can help. Type “@MetaAI /imagine” followed by a descriptive text prompt like... [...]