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Friday, March 29, 2024

Archive for the 'PPC Marketing' Category

PPC Trends 2024 [E-book]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets and maximize value amidst CPC inflation. The new user engagement channels shaping PPC, and what you should focus on. New developments are... [...]

Search Engine Land’s Top 10 PPC Expert Columns

Pay-per-click (PPC) advertising is a type of internet marketing that allows businesses to pay a fee each time someone clicks on their ad. PPC is important because it provides businesses with real-time control over their ad spend, ad targeting, and ad copy. This allows businesses to optimize ad performance to improve returns. Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2023 on Search Engine Land. He says, “Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights... [...]

PPC Strategies For 2024: Insights From Over 16,000 Businesses [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Jacques van der Wilt. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out... [...]

HubSpot Lists 10 PPC Courses for Marketers

Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility. The 10 Best PPC Courses for Marketers Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses... [...]

PPC Trends 2024 [E-book]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets... [...]

How Much Should PPC Management Cost? [Answered]

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins has published an article explaining how much PPC management costs. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or... [...]

A PPC marketer’s guide to retail media [Guide]

Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing... [...]

How Much Should PPC Management Cost? [Answered]

Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘How Much Should PPC Management Cost?’. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels. When weighing the cost of a vendor, it’s important to consider how much it would cost if you did the same work (i.e., how many hours these tasks would take x your hourly salary). Often times engaging an agency or vendor... [...]

PPC Expert Tips [E-book]

Search Engine Journal has published a new e-book ‘PPC Expert Tips’ featuring insights about testing and optimizing your PPC efforts. The SEJ team says, “You’ll instantly get the best tips to help you build qualified leads and drive more sales. What’s Inside: A full collection of our best PPC resources for education and upskilling. Tips from industry experts on how to evaluate lead quality, do platform due diligence, and communicate your budget effectiveness insights. Actionable A/B testing advice from industry leading marketer and speaker Brooke Osmundson. Tips on CPC and... [...]

Everything You Need to Know about PPC Automation

PPC automation uses software to automatically optimize the PPC management of your campaigns. It allows marketers to control their Google ad campaigns through robotic process automation and computer algorithms. Search Engine Journal contributor Navah Hopkins has published an article on when and how to use PPC automation. She says, “Automation almost always comes up. PPC marketers are spoiled for choice on ways to automate their workflows, such as: Bidding: Using native strategies or building their own rules and scripts. Creative: Fully delegating control or leveraging built-in A/B testing. Audiences:... [...]


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