Improving PPC lead quality is essential to ensure marketing budgets are spent on prospects with real conversion potential. Focusing on precise targeting, ad relevance, and optimized landing pages helps attract high-intent users and boost ROI.Search Engine Land contributor Chelsea So has published an article featuring five ways to improve PPC lead quality.She says, “This article explains how to improve your PPC lead quality by strengthening the signals you send to Google, using smarter tracking, audience targeting, and campaign feedback loops.With today’s AI-fueled search dynamics,... [...]
Archive for the 'PPC Marketing' Category
Search Engine Journal has made available a replay of its webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’.Heather Campbell says, “Watch on-demand webinar & learn how to:Drive better PPC results for your next campaign.Pinpoint PPC lead leaks in all stages of your marketing funnel.Improve ROI with a proven lead follow-up strategy.Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.”How To Save PPC Campaigns From Poor Conversions &... [...]
This is a reminder for the SEJ webinar on June 5, 2025.Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET.The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action?Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next.Register for our upcoming webinar &... [...]
Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET.The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action?Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next.Register for our upcoming webinar & learn how to: Drive better PPC results for your... [...]
In the ‘Ask A PPC series’, Search Engine Journal contributor Navah Hopkins has answered the question ‘How Will The Tariffs Impact My PPC Campaigns?’.She says, “Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house.In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for.When the ripple effects hit, they often show up first in your performance metrics.This month’s Ask A PPC is focused on:The impact of tariffs.What you can do about it.Adjacent... [...]
Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’.The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.This report from Cint... [...]
International PPC (Pay-Per-Click) is a digital advertising strategy that targets global audiences through paid search engine ads across different countries and languages. It involves localization, keyword adaptation, and region-specific targeting to maximize reach and ROI in international markets. 4oNeil Patel has published an article featuring useful international PPC strategies and tips.He says, “Successful international PPC campaigns tailor keywords, audience targeting, ad copy, visuals, and landing pages to the specific market.Here’s why:Search behavior varies by region: People... [...]
The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple.This episode covers the following:What is growth marketing (and how it differs from brand marketing)Where growth marketing sits on the org chartTracking view-through conversions through YouTubeGeolift tests: why you want them and how to do themWhy platforms claim attribution.Ahrefs [...]
In 2025, PPC marketing will leverage AI to optimize ad targeting, bidding strategies, and real-time personalization for higher ROI. Interactive ad formats and voice search integration will further enhance audience engagement and conversion rates.Search Engine Land contributor Anu Adegbola has published an article featuring 10 2025 PPC predictions and trends.She says, “I asked 24 leading PPC marketers for their insights on the future of PPC. Read on to discover the opportunities and challenges ahead: while AI promises enhanced efficiency, personalization, and innovation, it also raises questions... [...]
PPC (Pay-Per-Click) and paid media marketing involve advertisers paying for ad placements based on clicks or impressions, driving targeted traffic to their sites. These strategies offer measurable, fast results and enable precise audience targeting across search engines, social platforms, and display networks.Search Engine Journal contributor Lisa Raehsler has published an article featuring useful PPC and paid media budget planning tips for 2025.She says, “In this guide, we’ll explore how to allocate your budget effectively across platforms, invest in paid media wisely, and adjust based... [...]